Revenue Management Software Company i-Rates LLC Announces Senior Sales Team

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i-Rates LLC, provider of the most innovative Revenue Management Software for mid- and low-tier hotels, is excited to announce that David Callander has joined the team as Vice President of Sales.

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I am thrilled to be a part of i-Rates to help showcase this revolutionary Revenue Management tool to the industry. i-Rates is going to be a game changer in the discipline and art of Revenue Management.

i-Rates LLC, provider of the most innovative Revenue Management Software for mid- and low-tier hotels, is excited to announce that David Callander has joined the team as Vice President of Sales. Mr. Callander has worked with the hospitality industry for most of his professional career leading new technology initiatives for companies like LodgeNet and Presentation Services (PSAV). He has a proven track record introducing revolutionary new technology and business models to hotel owners and managers that lift revenue and increase guest satisfaction.

“David’s vision, strong track record and deep knowledge of the hotel industry eco-system made him the perfect choice to lead our sales and partnership initiatives”, said Vadim Asadov, CEO and Founder of i-Rates LLC. “David has the ability to see the big picture and find the right partners to bring our industry leading solution to the market.” – added Ira Vouk, Vice President Business Development and co-Founder of the company.

“I am thrilled to be leading the i-Rates sales team. Revenue Management and advanced analytics are one of the most exciting new frontiers in the mid-tier hospitality market. i-Rates’ amazing scientific talent, innovative software developers and speed to respond to our customers make it the ideal place for me to serve the hospitality industry I love so much,” said Mr. Callander.

Francesca Pardo has joined i-Rates LLC as Director of Sales. She spent 7 years at Orbitz, managing two key territories. Ms. Pardo is a certified Revenue Manager with a long and successful history of serving the needs of the hotel industry. She is on the Board of HSMAI and is a leader in her industry.

“Francesca’s industry expertise and ability to build long term relationships with her customers is exactly what i-Rates needs at this time” - said Vadim Asadov, CEO and Founder of i-Rates LLC. “Revenue Management has become a vital part of the success of any hotel today. The current distribution systems require advanced mathematics and software to help hotels set the optimum rates in order to succeed in today’s market. Francesca’s abilities as a sales person and product expert make her ideal for the position of Director of Sales” - stated Ira Vouk, Vice President Business Development and Co-Founder.

“I am thrilled to be a part of i-Rates to help showcase this revolutionary Revenue Management tool to the industry. i-Rates is going to be a game changer in the discipline and art of Revenue Management” - shared Ms. Pardo.

i-Rates is the first computer system that provides a synthesis of the managers’ expertise, efficient information about demand levels and market conditions, and neoteric mathematic methods of Reinforcement Learning. It sets the optimal price for every day in the future, finding a perfect balance between ADR and occupancy. This maximizes the hotel’s RevPAR and the bottom line. The system represents an ideal combination of the most powerful algorithms and an intuitive interface comfortable for users with any level of experience. i-Rates is very effective for hotel owners and managers responsible for multiple properties as it simplifies the rate decision process by location and across multiple locations.

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Ira Vouk
I-Rates LLC
619-344-0466
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