When you think about it, considering how many different businesses they’ve worked with over the years- there is probably no one more qualified to give this kind of advice,” comments McLellan.
(PRWEB) June 28, 2013
"Secrets of Ad Agency Owners, Our Best Marketing Advice" is a new book authored by 28 advertising agency owners across the country filled with tips and techniques to help organizations thrive in today’s marketing world. Based on their years of experience in the marketing and public relations field, this book teaches readers how to be their own public relations team, position their product and brand, and how to stand out in front of an ever growing field full of competition.
Publisher Drew McLellan, who owns and operates a national ad agency management consulting company called Agency Management Roundtable, believes that ad agency owners have a deep understanding of human behavior and motivation to help their clients succeed and they give the best guidance. "When you think about it, considering how many different businesses they’ve worked with over the years- there is probably no one more qualified to give this kind of advice," comments McLellan.
He invited top-notch advertising and public relations agency owners all over North America to contribute chapters to his new book. The final product is a compilation of 28 experts with a combined experience of 850-plus years. All of the contributors have guided their clients through just about everything, including start-ups and product launches, recessions, acquisitions, pricing wars, internal cultural shifts and the digital revolution. McLellan’s new book teaches readers a variety of secrets about branding, advertising, the power of PR, relationship management, telling your story, creating a troop of brand ambassadors, and how to choose the right agency for you and your company.
The book is available immediately on Amazon.com.
About Publisher Drew McLellan:
Drew McLellan gets branding, marketing and social media, and he wants you to get it too. So he tells stories, asks questions, and milks sacred cows, all to help clients discover their brand so they can create authentic love affairs with their customers.
Drew has not only survived 20 years in the advertising and marketing arena, he's thrived in it. After working for several other agencies, including Young and Rubicam's CMF&Z, Drew created McLellan Marketing Group in 1995. Considered a national branding and social media expert, Drew is a highly sought after speaker and has given many presentations at national conferences, key note addresses, training for his peers in the profession, college students and even his daughter's high school class.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, University of Central Florida, Skidoo and a wide array of others. For more information, please check out his website: http://www.drewsmarketingminute.com.
You can also follow Drew on Twitter: @DrewMcLellan. He also owns and operates Agency Management Roundtable, a national consulting company that helps small to medium-sized advertising and PR agencies to become more profitable.