As Costs Rise, Granted.com Employers Offer Child Care to Attract Working Parents

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The Census Department recently reported that reliance on child care services has gone up at the same time that child care costs have nearly doubled over the last quarter century. On Granted.com, employers are increasingly offering on-site child care as an added incentive for recruiting working parents.

Granted.com

Granted.com

Child care accommodations can make a tremendous difference for working parents, both practically speaking in freeing them up to work, and in giving them the peace of mind needed to do their jobs more successfully and efficiently.

A recent Census Department study found that 32.7 million children in the U.S. are in child care arrangements so that parents can work. With child care costs nearly doubling over the past 25 years, employers are increasingly offering on-site child care accommodations to attract working parents. Based on Granted.com jobs data, healthcare employers were most likely to offer child care as an employee benefit.

A recent report by the Census Department indicates that the cost of child care is rising at the same time that an increasing number of parents are relying on child care services to meet employment needs. In data collected from the Survey of Income and Program Participation, 32.7 million children were in child care arrangements in 2011 so that parents could work or pursue other activities. While 27 percent of children were watched by relatives, 25 percent were cared for by an "organized facility" such as a day care, preschool, or nursery. Increasing reliance on child care is taking place at a time when out-of-pocket expenses for child care arrangements have nearly doubled over the last 25 years.

The inability to find adequate or affordable child care has become a severe obstacle to employment for working parents. By law, most states forbid children under the age of 8 years old to be left unattended at home. Once a child enters kindergarten, school often becomes a de facto child care arrangement, but for children under the age of five whose parents cannot afford expensive child care facilities, there are few options.

Most daycare or nursery options have regular hours that do not accommodate for parents with less flexible working schedules. For example, in some professions such as healthcareor construction, employees can have long or irregular hours that make it difficult to find child care options to meet the specific needs of these jobs.

Fortunately, employers are starting to catch on that if they hope to retain and attract the best talent, having employee benefits that address family concerns is important. On Granted.com, a leading job site, many employers advertising job openings will include on-site child care facilities among the employee benefits. A search for jobs with on-site child care yielded nearly 200 advertised jobs. By and large, healthcare employers are more apt to include on-site child care for working mothers and fathers, in order to accommodate the doctors and medical staff whose long and irregular hours make it difficult to use more traditional child care options.

Increasingly, employers recognize that caring for their employees meanscaring for their families as well. Worker benefits that extend to employees’ families often translates into higher job satisfaction, less sick or personal days being taken, and better worker retention rate. Many tech companies like Google and Facebook have become widely known for the comprehensive employee benefits they provide, including on-site child care centers – not to mention perks like fitness centers and gourmet chefs. While most companies will not provide free child care, most will offer a discounted rate to their employees. These types of accommodations can make a tremendous difference for working parents, both practically speaking in freeing them up to work, and in giving themthe peace of mind needed to do their jobs more successfully and efficiently.

About Granted

Granted.com is a job search site based in Pasadena, CA. It is a part of the Employment Research Institute and owned by A. Harrison Barnes.

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Andrew Ostler
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