London, UK (PRWEB) June 27, 2013
The economic recession of 2009 had considerable influence on the beauty and personal care market in Lithuania, resulting in sagging demand, falling prices and, furthermore, in the sales decline. The sales improved in 2011. Over 2011-2012, the domestic market for beauty and personal care witnessed stable growth, spurred by wider product range and ongoing development of niche formats and categories. Multinationals dominate Lithuania’s beauty and personal care market, but they face fierce competition from ambitious local players.
The traditional distribution channel for the products of the beauty and personal care industry in the country, direct selling, experienced a demand decline in 2012. Meanwhile, the internet retailing represents the promising and rapidly-developing distribution channel owing to the changing consumer habits and advantages it allows to customers.
New research report “Beauty and Personal Care in Lithuania” created by Euromonitor International Ltd has been recently published by Market Publishers Ltd.
Title: Beauty and Personal Care in Lithuania
Published: June, 2013
Price: US$ 2,400.00
The report grants access to a comprehensive analysis of the beauty and personal care market in Lithuania. It contains essential information on the industry size and shape; discloses retail sales statistics over 2008-2012 and uncovers historical and present data on the market performance. The study examines distribution channels and reviews company and brand shares; draws up an accurate picture of the competitive scenario. The research report scrutinizes key factors influencing the market and characterizes prevailing industry development trends. Moreover, detailed future market forecast is provided in the report.
Product covered in the study include: baby and child-specific products, bath and shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, mass cosmetics, men's grooming, oral care, oral care excl power toothbrushes, premium cosmetics, sets/kits, skin care, sun care.
- Comprehensive overview of the beauty and personal care market in Lithuania
- Information on the market size and shape
- Examination of the top forces influencing the market
- Historical and present data on the industry performance
- Information on the leading brands and companies
- Evaluation of the competitive pressure
- Review of the predominant market trends
- Sales statistics by category
- Future market outlook
More new and insightful research reports by the publisher can be found at Euromonitor International page.