Mediaplanet Publishing Inc. and COLLOQUY Announce the Release of "The Essential Guide to Loyalty & Rewards" in USA TODAY

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2013 has been dubbed "The Year of the Loyalty Program," so Mediaplanet Publishing Inc. and COLLOQUY have teamed up to explain why that is, and how to make the most of your loyalty and rewards programs this summer and beyond.

Mediaplanet Publishing Inc. and COLLOQUY announce the release of "The Essential Guide to Loyalty and Rewards" hitting newsstands today in USA TODAY in New York, Chicago, Los Angeles, Atlanta and the surrounding regions.

According to research, customers rank loyalty programs as one of the most important factors when considering a purchasing decision. However, in 2011 alone, an estimated $48 billion worth of rewards were issued, yet only one third--or $16 billion--went unclaimed. From this information we can conclude that while today's consumers recognize the notable value rewards programs add, something is hindering the consumer's decision or ability to redeem their rewards.

In "The Essential Guide to Loyalty and Rewards" Mediaplanet and COLLOQUY have highlighted the "best in show" of the industry, and have showcased the simple side of rewards redemption in order to make the loyalty rewards system more accessible to today's consumers, bringing engagement back to the forefront of the brand-consumer relationship.

Some of the major highlights of the feature include how to reap seasonal travel rewards, going further with fuel and auto rewards, highlights from the 2013 COLLOQUY Loyalty Census, a case study on how future hall-of-famer Derek Jeter has embodied loyalty, how companies can engage in RFID technology, and much much more.

Thanks to our partners: Intercontinental Hotel Group, Dell, Enterprise Rent-A-Car, Wyndham, Choice Hotels, Barcoding Inc., Credit Nerds, Stash Hotel Rewards, Plaza Hotel Casino, Hilton, National Car Rental.

About Mediaplanet:
MediaPlanet Publishing Inc. is the global leader in themed media. In partnership with top newspapers around the world, MediaPlanet creates niche publications that educate, engage, and inspire our readership to take action.

Contact:
Vincent Esposito
Head Publisher
646.922.1414
Vincent (dot) Esposito (at) Mediaplanet (dot) com

About COLLOQUY:
COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY®, a magazine serving the loyalty marketing industry since 1990, Colloquy.com, the most comprehensive loyalty web site in the world, COLLOQUY’s Research and Educational divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 30,000+ marketers with consulting, news, editorial, educational and research services across all industries and around the globe.

Contact:
Jill McBride
President, Forza Marketing
jill (at) forza-marketing (dot) com
513.231.5115

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Vincent Esposito
Mediaplanet
(646) 922-1414
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