Blackboard Co. Adds Three Accounts to Its Client Roster

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Blackboard Co. continues its new business roll after being awarded full creative and media services for Ole Smoky Tennessee Moonshine, Supreme Protein and VeeV Spirits.

Blackboard brings the passion, experience and creativity to amplify our vision and to deliver our homegrown, authentic messaging to consumers in impactful ways.

Blackboard Co., a full service advertising agency, continues its new business roll after being awarded full creative and media services for Ole Smoky Tennessee Moonshine. Prior to assigning the account to Blackboard Co. Ole Smoky handled its advertising in-house. This victory comes on the heels of the agency having won VeeV Spirits and Supreme Protein. The agency doubled its revenue in 2012 and is continuing to build on that momentum.

Tennessee’s first legal moonshine distillery, Ole Smoky Tennessee Moonshine selected Blackboard Co. based on its prior experience in building local brands into national success. In this capacity, Blackboard Co. is charged with elevating the Ole Smoky brand to a national spirits powerhouse.

Ole Smoky has enjoyed significant growth in recent years as it has expanded its footprint outside Gatlinburg, Tennessee. Blackboard Co.’s assignment is to help take the brand to the next level creatively.

“We are defining a new drinking experience rooted in tradition and culture,” said John Cochran, Ole Smoky’s CEO and president. “Blackboard brings the passion, experience and creativity to amplify our vision and to deliver our homegrown, authentic messaging to consumers in impactful ways.”

Ole Smoky Moonshine follows VeeV Spirits, an acaí spirit, and Supreme Protein, a growing leader in the protein bar market, as Blackboard Co.’s newest clients in the past three months.

"Our clients are rooted in Americana. They’re all authentic and all have great stories to tell," said Joe Shands, founder and executive creative director of Blackboard. "We are honored to tell the stories of Ole Smoky, VeeV and Supreme and to grow their businesses as we grow ours."

VeeV Spirits tapped Blackboard Co. to handle creative for its spirit and ready-to-drink cocktails VitaFrute. The relationship includes strategy, radio, print, outdoor marketing efforts, digital and social media.

“We needed an agency that understands how to create new customer experiences and truly connect with our brand,” said Bryan Crowley, chief operation officer of VeeV. “Blackboard has proven success in the spirits category and we look forward to working with them to help build our growing brand.”

Supreme Protein, recently acquired by Dymatize Nutrition, selected Blackboard as agency of record for media and creative services. Upcoming work includes a website redesign, print and a digital campaign. Blackboard Co. will also be deeply involved in helping Supreme Protein identify new product opportunities.

“We define our agency’s success first by our client’s success,” said Tom Hollerbach, managing director and COO of Blackboard Co. “From Tillamook Cheese to New Mexico Tourism to Grande Communications, we have built a
creative agency that knows how to tell compelling stories and make people stop and notice challenger brands. We all look forward to working with and being a part of the team that will help launch our new partners.”

Creative work for all three accounts will break in fall 2013.

About Blackboard Co.
Blackboard Co. is a creatively driven full-service advertising agency offering a strategically integrated approach to driving transactions for brands. We are currently partnering with the New Mexico Tourism Department, Tillamook County Creamery Association, Green Mountain Energy, VEEV Spirits, Grande Communications, Ole Smoky Tennessee Moonshine and Supreme Protein.

About Ole Smoky Moonshine
Currently, Ole Smoky Tennessee Moonshine retails six flavors of moonshine made from local East Tennessee corn, then manufactured, bottled and shipped directly from the company’s famed Gatlinburg distillery. The Ole Smoky Moonshine distillery, known as The Holler, is America’s most visited distillery and produces the brand’s signature 100 proof Original Moonshine, White Lightnin’™, Moonshine Cherries™, Peach Moonshine™, Apple Pie Moonshine™ and Blackberry Moonshine™. In true southern style, each Ole Smoky Moonshine flavor is inspired by the handcrafted recipes of the Tennessee families who have been bottling moonshine in the smoky mountains for more than a century. Available in 48 states, Ole Smoky Moonshine can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country. For more information about the brand, please visit

About VeeV Spirits
VeeV® LLC was founded by brothers Courtney Reum and Carter Reum in Los Angeles in 2007. Inspired by the superfruit power of the açaí berry, the Reum brothers changed the alcohol industry by introducing VeeV®, The World’s First Açaí Spirit®. What started as a two-man start-up grew into one of the best-selling independent liquor brands in the U.S., and VeeV LLC was ranked amongst the 250 fastest growing companies and brands in the U.S. by Inc. Magazine (September 2011). VeeV® is proud to be the first carbon neutral spirits brand and is an active member of 1% for the Planet® where 1% of VeeV®’s sales are donated to rainforest preservation and environmental causes. The versatile VeeVAçaí Spirit® can be enjoyed simply on the rocks, used to enhance cocktail classics, and is perfect for creating new concoctions.

New VeeV® VitaFrute™ Cocktails are the first line of organic and all-natural superfruit cocktails. Available in Margarita, Lemonade and Cosmopolitan, VeeV® VitaFrute™ Cocktails are made with only the freshest ingredients for a superior cocktail that tastes great, naturally. At under 125 calories per serving, enjoying a VeeV® VitaFrute™ Cocktail is as easy as pouring over ice. Visit for more information, or follow @VeeV on Twitter. VeeV®.

About Supreme Protein
Supreme Protein is a protein bar company based in Dallas, Texas, and has emerged to become a leader in the protein bar market. In fact, no other product of its kind has earned more accolades and awards than this gourmet brand. From its premium-quality protein blend—powered by ultra-pure whey isolate as its primary source—to the truly amazing taste, Supreme Protein contains healthy fats, including flaxseed oil, an excellent spectrum of vitamins and minerals, and zero trans fat. This superior protein blend and premium nutritional content makes Supreme Protein an excellent option as a well-balanced meal replacement for health-conscious people on the go. Also, it's ideal for athletes looking to maintain lean body mass while keeping body-fat low. It is available nationwide at grocery retailers and most major supplement stores like GNC, Vitamin Shoppe, Lucky Vitamins, and many more.

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