Not only is this a move towards sustainable fashion - more options with the same pieces - but it is also the solution for any cosmopolitan woman with limited closet space or jet-setters with carry-on only bag.
New York City, New York (PRWEB) June 28, 2013
Last night (June 27,2013) was the launch party for Wear New York (#WearNewYork), a campaign that runs June 24 to June 28th in the Nation’s Big Apple. According to its site, Wear New York “utilizes the power of education, campaigning, and the media to promote New York designers.” The goal is simple: just wear it and share it to acknowledge and advocate the New York designed and developed fashion brands.
#WearNewYork was created by life-long New Yorkers Michael LaValle, founder and CEO of the online luxury fashion destination Gojee, and Tim Moorehouse, an Olympic silver medalist in fencing. Many high-profile personalities are stimulating the fervor around this fashion event, including actresses Alicia Silverstone and Robin Givens, Alicia Quarles with E! News, model Elizabeth Minett, 60 Minutes Producer Rachel Moorehouse, and sportscaster Leeann Tweeden.
Michael LaValle and his team recognized the versatility, elegance, high craftsmanship, and New York story within the Jia Collection, and believed the brand would be a great fit in the line-up of up and coming designers. Spotlighted in publications like Travel+Leisure, Elle, Fitness, Instyle, and the O Magazine, Jia’s designs give the modern women luxury fashion, while at the same time providing everyday function.
Greta Eagan, founder of Fashionmegreen.com and avid supporter of #WearNewYork says of Jia, “Not only is this a move towards sustainable fashion- more options with the same pieces- but it is also the solution for any cosmopolitan woman with limited closet space or jet-setters with carry on only bag.”
At Jia, we aim at creating pieces that transcend utility and trend. We strive to contribute wardrobe staples that enhance one’s self-love and pre-existing self-confidence. Our dream is to help different women all over the world feel beautiful and comfortable, effortlessly. However, tonight we take pride in our roots. We support local artists. We celebrate New York.
Jia is thrilled to be a part of #WearNewYork, and we encourage you all to don your favorite New York designer today and let the world know.
#Hashtags welcome. #WearNewYork @jia_collection