Dr. Miracle’s #RX4Style Lounge Arrives in New Orleans

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Giving You the Prescription for Style During the Essence Music Festival Weekend

#RX4Style, Hair, Mind, Body and Soul!

The Prescription Lounge is more than an experience in pampering. Consumers overwhelmed by the transformations they see after a short time in the chair of our Healthy Hair Experts keep the entire team excited about witnessing reactions of our attendees.

June 2013. New York, NY. As scores of women head to New Orleans for what has become the most coveted girlfriend getaway, the DRM-JCP Brand family has joined in on the fun for the 2013 Essence Festival weekend. Makers of Dr. Miracle’s, Curl Care by Dr. Miracle’s, Gentle Treatment and Ultra Sheen Supreme, the company that is rooted in family has planned an authentic New Orleans experience that fuses art, music and, of course beauty for all to experience.

Presenting its signature consumer event, The Doctor’s Prescription Lounge inside of The Bellocq Lounge at The Hotel Modern, Dr. Miracle’s will give loyal fans of his unique “Feel It Formula” the opportunity to talk directly with educators from the Dr. Miracle’s brand and even have quick touch ups to prep for a long day of fun in the hot southern sun. A limited number of styling appointments are available and all attendees will walk away with their own personal prescription based on their unique hair needs. The interactive experience will also allow hairnistas to meet some of their favorite online personalities in The Blogger’s Corner. Powered by Naturally Happy Hair Magazine, up to the minute details will be shared with hair communities in NOLA and beyond by Chenese Lewis, Tiffany Davis, Aevin Dugas, 4HairChick, CurlyHue, OhNikka and Crystal & Chimere, founders of Naturally Happy Hair.

“The Prescription Lounge is more than an experience in pampering. Consumers overwhelmed by the transformations they see after a short time in the chair of our Healthy Hair Experts keep the entire team excited about witnessing reactions of our attendees. The introduction of our Curl Care by Dr. Miracle’s brand allows us to provide not only styling options with products like the Curl Friendly Blowout Foam but products like the Moisturizing Growth Balm that follow the treatment theme of the Dr. Miracle’s brand as a whole. Our team is looking forward to meeting face to face with our consumers, hearing their personal hair stories and providing them with advice on treatment and styling.” says Kimberly Hairston, CMO of DRM-JPC Brands.

To add a slice of New Orleans culture to the event, attendees will be treated to food and drink, and live musical performances throughout the day memorializing the experience, with a personalized prescription for healthy hair and a one of a kind beauty keepsake by a native New Orleans caricature artist and a live performance by one f a kind soul singer Honey LaRochelle.
The catered lounge will be open for style consultations from celebrity style expert and star of Bravo’s Fashion Queens Derek J., Dr. Miracle’s style ambassadors and Lena Pinkston, Beauty Director of KONTROL Magazine from 12:00PM-5:00PM on Friday, July 5th and Saturday, June 6th.

The Hotel Modern is located at 936 St. Charles Avenue, New Orleans, LA 70130
Join the social media conversation by following @DrMiracles and using the has tag #RX4Style on Twitter, Facebook and Instagram

Media and celebrity attendees may RSVP for a specified time slot by emailing nikki@drmjpcbrands.com.

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Nikki Walker
DRM/JPC Brands
212-481-1599 330
Email >

Nikki Walker
DRM-JPC Brands
212-481-1599 330
Email >
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