More Than 500 Attendees Utilize 2013’s Rock’n Ribfest Mobile App

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Download Statistics Reveal Diverse Set of Android and iOS Users.

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From June 14-16, 2013, the Rotary Club of Nashua West held the Rock’n Ribfest – a three-day festival in Merrimack, New Hampshire that raised funds for local charities. This year marks the 11th anniversary for this annual event, which features live music, entertainment for children, and “Ribber” restaurants from all over North America.

This year, for the first time, New Hampshire-based mobile app development company Zco Corporation sponsored the event and donated its first mobile app, which provided an event schedule, driving directions, parking information, ticket prices, and other details. Zco is proud to announce that with just over one week in app stores, the Rock’n Ribfest 2013 app was downloaded by smartphone and tablet users more than 500 times.

The Rock’n Ribfest app was made available on the iTunes App Store on June 4 and Google Play on June 7. Although there were a number of installations performed during the three days of the event, the majority of downloads occurred in the two weeks leading up to Ribfest.

During Ribfest itself, 153 new users installed the app on iPhones or iPads, while 202 did so between June 4 and June 13. Seven additional users first installed it after the event had ended, with one user from Canada checking it out as late as June 24. Among Android device users, 77 installed the Ribfest app the weekend of the event, while 85 did so beforehand. One user in Brazil installed it after the show on June 22.

Android’s app store, Google Play, offers several metrics to developers that are not available with iOS. For example, nearly half of all Android users of the app were on the Verizon Wireless network (49.69%). Another 11.66% were Sprint customers and 9.2% used AT&T.

The Rock’n Ribfest Android app did not reflect the general state of Android fragmentation – that is, the percentage of users running different versions of the operating system. According to the Android Dashboard, as of June 3, total users of Android broke down this way:

  •     Gingerbread (versions 2.3.3-2.3.7): 36.4%
  •     Jelly Bean, first iteration (version 4.1.x): 29%
  •     Ice Cream Sandwich (versions 4.0.3-4.0.4): 25.6%
  •     Jelly Bean, second iteration (version 4.2.x): 4%

However, Rock’n Ribfest app downloaders tended to run more up-to-date devices:

  •     Jelly Bean, first iteration (version 4.1.x): 60.74%
  •     Gingerbread (versions 2.3.3-2.3.7): 14.11%
  •     Jelly Bean, second iteration (version 4.2.x): 12.88%
  •     Ice Cream Sandwich (versions 4.0.3-4.0.4): 12.27%

Although Ribfest was a New Hampshire event, there were also international downloaders. Out of more than 160 total Android installations, geographic locations of downloaders included Brazil, Germany, and the United Kingdom. Among the 360+ iOS installations there were a variety of international downloaders, including those from Thailand, Australia, Canada, Costa Rica, France, Jamaica, Mexico, South Africa, and Spain.

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Katie Meurin
Zco Corporation
(603) 881-9200
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