RedCappi Easy E-mail Marketing just got Even Easier

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RedCappi's new look has officially arrived. Recently, RedCappi launched its new and improved interface with a key addition of an API.

RedCappi Email Marketing

"The Dashboard now has added functionality and less distractions, with new icon trimmings, more spacing for readability and modern hues that are easier on the eyes."

The all new tab navigation now allocates quicker access to stats, autoresponders and sign-up forms. The fresh look and feel of the updated contacts page makes list management more intuitive and fluid. The most exciting developments are the tweaks to the drag & drop email campaign editor that is optimized for mobile and tablets, boasting a familiar but newer formula for beautiful creative design.

Here's a glance at the latest:

The latest tweaks to RedCappi's drag & drop email editor with its familiar but new formula for creating beautiful emails and newsletters is already a hit with users! More and more people access their emails on mobile devices and accounting for mobile in email and newsletter design, with a mobile-friendly editor is particularly key in implementing a successful campaign strategy.

According to Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012-2017, Smartphones represent 92% of the total global handset traffic, with the outstanding prediction that by the end of 2013, the number of mobile-connected devises will exceed the number of humans on earth!

The new tabs also allow for customizing your email campaign's look to match your brand with logos, images and content, all with handy blocks that you drag and drop directly into your campaign from the left side panel.

Contacts management has also been improved, becoming more intuitive by way of straightforward list building and a uncomplicated searchable gallery. You now have a single forum to collect and manage all your email lists and contacts, with the exciting new addition of a API to sync up to your contacts database.

Much work has gone into the inside pages and the Dashboard has undergone an overhaul. The Dashboard now has added functionality and less distractions, with new icon trimmings, more spacing for readability and modern hues that are easier on the eyes.

RedCappi has incorporated Google Analytics tracking into its arsenal, allowing users to gain valuable insight about their subscribers by tracking visits, clicks and engagement and measuring rates of sales from email campaigns. For those seeing to integrate Google Analytics into their systems, RedCappi adds tracking codes into user email campaign links to allow for this type of reporting platform. It's genious!

Automating elements of your email marketing strategy can save you an unreal amount of time that you can devote to other areas of your business. The revamping of Autoresponders now makes it a breeze to set up and activate a standard welcome to subscribers confirming their sign up. The new changes also encourage planning ahead and automating e-course series, which may be a sequence of follow up Autoresponders with subscribers over a certain timeframe relative to you e-course.

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Alec Beglarian
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