Steps for More Effective Local Search Marketing

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My Local Leads provides tips for enhancing marketing online for local businesses.

Whatever the latest web buzz, spam email, or similar point of dissemination one comes across today, there is no magic bullet when it comes to local search marketing. Local business owners should be wary of pie in the sky predictions when it comes to online lead generation and market reach. The reality is that search engine optimization requires a multifaceted approach with constant observation and testing. For business owners looking to handle their own online marketing, it is important to consider the several different practices they will need to follow through to achieve maximum reach and effect.

In the beginning of any online marketing campaign, there is definite need for an in depth analysis. This analysis will require looking at the company’s current position, competition’s tactics, keyword statistics, demographics research, and more. Many companies make the mistake of failing to follow through with this research and analysis regularly. The statistics should change over time. By careful review of the data gathered during this process at regular intervals, companies can gauge their successes as well as note key areas for improvement and focus.

Focusing on one particular area to the detriment of others can harm a local business’s online marketing efforts. If all advertising dollars are spent on Facebook, for example, the company is missing the opportunity to capitalize on other effective social media marketing platforms including LinkedIn, Google Plus, Pinterest, and so on. So, organizations want to spread themselves across as many platforms as possible to maximize reach.

Also, when looking at which platforms to utilize for marketing reach for local companies, business owners should consider the wide variety of material they can present and the different formats in which it can be presented. SEO optimized websites is certainly one key item on the list. However, business owners should also consider making use of a blog, RSS feeds, case studies and white papers, press releases, infographics, videos, presentations, podcasts, and more. This does not have to be the most expensive and painstaking part of the process either. One article or blog post can easily be recycled into fodder for a press release, an infographic, video, and more.

My Local Leads assists local businesses with their search engine optimization and overall marketing campaigns. These sorts of techniques help make the difference between a little and a lot of success with online lead generation and getting the phone to ring.

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Chris Moreno

Cameron Corniuk
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