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Titob eliminated all sales commissions from social commerce and keyword advertising expenses, which are one of the biggest part of the margin in E-business

There is no need to have sales event using social commerce and expensive keyword advertisements.

While there is a hot debate going on regarding recent E-business revenue model, intriguing business has been a center of focus: Titob. Titob eliminated all sales commissions from social commerce and keyword advertising expenses.

Titob has three components: Doting, Reting, and On Sale. Doting means Do + Titob, which will replace the search. The only requirements are keyword, city, and contents.

For example, with keyword, Used Car and a city LA, people can check how many users match this criterion. Then, by Doting ‘Buying a used car A within a limit of $10,000. Prefer non-accident with a mileage of less than 50,000 km. Doesn't need to be exactly the same car. Similar car acceptable’, users will be able to receive the information. This one Doting could provide the same effect of consulting with several hundred dealers.

Reting means Re + Titob, which will replace the keyword advertisement. The only requirements are keyword, city. When a keyword like Used car matches in the set city like LA, users can receive the Doting content, ‘Buying a used car A within a limit of $10,000. Prefer non-accident with a mileage of less than 50,000 km. Doesn't need to be exactly the same car. Similar car acceptable’.

On Sale is a strong tool that helps put on sales event for free and manage customers.

The CEO of Titob emphasized that “There is no need to have sales event using social commerce and expensive keyword advertisements."

The notable point is whether E-business with a revenue model of sales commissions from social commerce and keyword advertising expenses can maintain the current revenue model.

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K.H Choi
Titob
+82-10-2843-3223
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