Harris Teeter Enhances Mobile App with Groundbreaking Feature to Assist Wine Shoppers

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Hello Vino’s Wine Assistant will make recommendations, educate shoppers in wine aisle.

Use your smartphone to download ht mobile today.

Both the feature-rich smartphone app and website widget are the perfect vehicles to deliver a personal and well-informed wine shopping experience.

Harris Teeter announced today a partnership with Hello Vino, the wine industry’s leading mobile company, to offer shoppers assistance with selecting the perfect wine for any occasion amongst the hundreds of varieties available in its stores. This assistance will be provided through an additional feature to its free ht mobile app called Wine Assistant and is part of Harris Teeter’s overall efforts to continue to improve functionality of its app and enhance the user experience.

Harris Teeter currently provides its free ht mobile app to shoppers, available for both iPhone and Android devices. The new Wine Assistant within the app, powered by Hello Vino, will recommend ideal wine pairings for any dish or special occasion; it will also sort wines by a shopper’s personal taste preferences, allow wines to be searched and show a wine’s location in-store. The app will deliver tasting notes and wine profiles to assist shoppers with their purchases.

“We are very excited to be working with Harris Teeter to launch this groundbreaking app program for their wine shoppers,” said Rick Breslin, founder of Hello Vino. “Both the feature-rich smartphone app and website widget are the perfect vehicles to deliver a personal and well-informed wine shopping experience.”

Harris Teeter’s partnership with the wine industry’s leading mobile company provides shoppers with an educational resource on their smartphones and at harristeeter.com. The Wine Assistant will aid shoppers in both the wine aisle and in their homes when preparing for their shopping trip.

“At Harris Teeter, we always strive to provide our shoppers with an excellent shopping experience in our stores,” said Catherine Becker, communication manager for Harris Teeter. “The new Wine Assistant app will be an incredibly useful resource for both our customers and retail staff, which will ultimately enhance their H.T. experience.”

Harris Teeter launched its first version of ht mobile April 2011, and it included a collection of tools which allow customers to shop using their Smartphone. For more information about ht mobile and features available using the app, click here.

About Hello Vino, Inc.
Hello Vino delivers wine recommendations to mobile phones, assisting consumers with the perfect bottle of wine for a meal, occasion, or according to taste preferences. The service is available on any smartphone through free iPhone and Android apps, and mobile web sites for BlackBerry and Windows Phones. More information is available at HelloVino.com.

About Harris Teeter
Harris Teeter Inc., with headquarters in Matthews, N.C., is a wholly-owned subsidiary of Harris Teeter Supermarkets, Inc. (NYSE: HTSI). Harris Teeter is the 23rd largest supermarket in the U.S. with 2012 sales of $4.54 billion. The regional grocery chain employs approximately 25,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.

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Danna Jones
Harris Teeter
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Catherine Becker
Harris Teeter
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