The increase in engagement in their enewsletters isn’t only a testament to the great content they’re offering, but will also aid in developing future content that will encourage readers to interact with the enewsletter.
Saratoga Springs, NY (PRWEB) June 28, 2013
Informz, a leading email marketing service provider for the association and nonprofit industries, has released a new case study highlighting how their client, Visit Loudoun, increased their average email click-thru rates for their enewsletter by 514%. The case study provides detailed insight into how Visit Loudoun restructured their enewsletter using the Informz email marketing platform to encourage subscribers to click-thru the email message.
The case study highlights how Visit Loudoun worked with their eMarketing Advisor at Informz to restructure their newsletter. Using the content manager feature in Informz, Visit Loudoun condensed their stories and created landing pages to house full articles, creating a better reader experience that encourages subscribers to click-thru to read more. “The best thing about the new format is that we now know what information people are most interested in and what type of information gets them to click-thru,” stated Patrick J. Kaler, President and CEO of Visit Loudoun. The restructured enewsletters saw as high as a 514% increase in click-thru rates.
“The increase in engagement in their enewsletters isn’t only a testament to the great content they’re offering, but will also aid in developing future content that will encourage readers to interact with the enewsletter,” said Joe Tyler, CEO of Informz. “I’m delighted to see that Visit Loudoun was able to attain such remarkable improvements using Informz.”
The full case study is available for free download from the Informz website at http://www.informz.com.
Informz is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.
About Visit Loudoun:
Visit Loudoun is the destination management organization for Loudoun County, Va., known as DC’s Wine Country, located 25 miles from Washington, DC. This not-for-profit organization develops and implements programs that promote tourism and travel to Loudoun and its towns, to increase visitation and generate visitor spending. The organization showcases Virginia’s culinary and heritage assets, including horse country, award-winning vineyards, scenic byways, and towns and villages steeped in history. Visit http://www.visitloudoun.org for more information.