Marketing Capability Consultancy Brand Learning moves up the ranking in Best Workplaces in Europe initiative

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London and New York-based marketing capability consultancy Brand Learning was last night awarded 22nd place in Europe’s Best Workplaces in 2013 (best small and medium workplaces category), a list developed by Great Place to Work®. It represents an impressive rise up the table from 42nd place last year.

London and New York-based marketing capability consultancy Brand Learning was last night awarded 22nd place in Europe’s Best Workplaces in 2013 (best small and medium workplaces category), a list developed by Great Place to Work®. It represents an impressive rise up the table from 42nd place last year.

The annual ranking is the most comprehensive study of organizational culture in the world and identifies, on this occasion, the 100 Best Workplaces in Europe. Brand Learning was one of only six UK companies to make it into the top 30 (best small and medium workplace category).

This accolade follows Brand Learning’s success earlier in the month when it secured seventh position in the UK’s Best Workplace awards (medium sized business category).

The European ranking was announced at an awards ceremony held in Dublin, Ireland on 27th June.

Brand Learning continues to secure broad recognition both as a commercially successful business and a leader in its category and for its culture that inspires those who work there.

As well as being recognized as an outstanding employer in both the UK and European Best Workplace® initiatives it has also celebrated the first year anniversary of its first overseas office in the US, based in the New York area, which was set up to service the capability transformation needs of its substantial and growing US client portfolio. This now accounts for 20% of global Brand Learning business and recent wins include household names such as Beam, Bayer, Yum!, Colgate-Palmolive and Mozilla.

Since its inception over ten years ago, Brand Learning has worked with over 120 clients in 60 countries and over 60 percent of its business is already sourced outside the UK. Its UK and international client list is a roll call of some of the world’s most successful companies including multinational giants such as Unilever, Shell and Kellogg.
The Brand Learning Group Ltd continues to successfully build its business. It achieved 16% revenue growth in 2012 following five years of double digit growth and in its last financial year, revenue of £17 million. In the last year alone it has also secured 21 new clients including AbbVie, Beam, Colgate-Palmolive, the BBC Worldwide, Marks and Spencer, Efes and Electrolux.

Michele McGrath, chief operating officer of Brand Learning comments: “We were so proud to be recognised as a Great Place to Work in the UK - but to secure this accolade on a European scale is a brilliant affirmation of the work that we do both in terms of developing our employee brand and ensuring that we are a truly inspirational place to work with world-leading practices to attract and retain the most talented individuals.

The Great Place to Work® Institute has an excellent definition of a great workplace as somewhere where employees trust the people they work for, have pride in what they do and enjoy the people they work with. Since our inception we have worked really hard to weave this culture into the fabric of our business, into our ways of working and into the consultancy service we offer our clients.”

"Companies in this year's ranking are developing organizational cultures dedicated to building trust and camaraderie among their employees," said Robert Levering, co-founder and global CEO of Great Place to Work®. “Inclusion on this list reflects companies’ commitment to continuously improving the quality of life of employees and setting new standards for organisations in the future."

Brand Learning’s passion is to transform the marketing capabilities and commercial performance of people, teams and organisations across the world.

[ENDS]

For further information, contact:
Jo Sensini
Velvet PR
Tel: 0208 996 1800/07710 316759
Email: Jo(at)velvetpr(dot)biz

Background Information – Brand Learning (http://www.brandlearning.com)
Brand Learning is the leading global specialist in transforming organizational marketing capabilities, based in London and New York, founded in 2000 with a passion to transform the marketing capabilities and commercial performance of people, teams and organizations across the world.

Brand Learning’s 150 strong team works with over 120 leading multi-national organizations (including Unilever, Shell, PepsiCo and Astra Zeneca) in over 60 countries, Brand Learning offers a specialized blend of expertise in both marketing and learning to enable organizational transformation through practical changes in the way people, teams and organizations work to deliver business results.

The company is privately owned. Its co-founders are Mhairi McEwan (CEO) and Andy Bird (executive director) - two ex Unilever/ Pepsi-Co VP marketing executives. They are the co authors of The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities (Wiley 2011).

Brand Learning has picked up a host of accolades in recent years including a top five place in The Sunday Times 100 Best Small Companies Awards (2008 – 2012, ranked first in 2011) and the Grand Prix award, for the company’s work with AkzoNobel, in The Marketing Society Awards for Excellence.

Background Information – Great Place to Work®

Great Place to Work® launched the first Best Companies to Work For list in conjunction with Fortune magazine in the United States and Exame in Brazil more than 20 years ago. Great Place to Work® now recognises workplaces in nearly 50 countries.

To be eligible for Europe’s Best Workplaces, a company must have been selected for inclusion on a national list. To make it on a list, company employees take the Trust Index© employee survey (2/3 of the score) and the company fills out a Culture Audit© (1/3 of the score.)

For the 2013 Best Workplaces in Europe lists, Great Place to Work® analysed data provided by more than 2,100 companies that represent more than 1 million employees.

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