Candleberry Company Website Redesign Illuminates Product Features

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Company known for highly scented candles revamps website to make shopping easier and interface with social media sites.

Candleberry Company, a family - owned and - operated enterprise specializing in heavily scented, clean-burning candles, recognizes the popularity of online shopping and has redesigned its website ( to streamline the user experience.

Ernest Fowler, company CEO, said, “We want to ensure that all visitors can quickly find their favorite Candleberry scent. Or if they’re new to the Candleberry experience, we want them to feel comfortable with the initial choices they make.”

Since customers often allow the recommendations of others to inform their shopping choices, Comments and Testimonials of previous customers are featured on the website. Highlighting customers’ feedback offers a useful source of information to help with product selection, at least until Microsoft or Apple release computers with scent technology. Customers are encouraged to become actively engaged by posting their comments right on the site, and they can Like a product on Facebook or pin it on their Pinterest board.

Sitewide, the emphasis is on Candleberry’s primary asset – their intense scents. From the enhanced navigation to changes in the online shopping experience, focus is placed on the company’s fragrance lines.

A search feature allows one to find products in a certain scent category. Search for “spice” and you will be directed to fragrances from Farmhouse Cider to Tennessee Whiskey or Nanner Nut Bread. And it’s now easier to bundle a favorite candle scent with matching room sprays, car fresheners, and tarts for electric warmers.

Hot Maple Toddy is the company’s most popular scent. Protected by trademark, it is available only at Candleberry.

The Candleberry Company encourages you to take their online shopping system out for a spin, order your favorite scents, and be the first to know of Candleberry news by friending them on Facebook (

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Lisa Clark
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