John Paul Strong, Owner of Strong, LLC, Writes Automotive Marketing Book Next Day Traffic

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John Paul Strong pens new guide on automotive marketing and advertising Next Day Traffic: The Secrets to Effective Automotive Marketing.

“Next Day Traffic is an essential guide for all dealers,” said Strong. “Not only does it explain tactics of effective marketing and advertising in the automotive industry but it gives a realistic look at generating next day traffic.”

John Paul Strong, owner and partner of Strong, LLC in Birmingham, Ala., announces the publication of his new automotive marketing guide Next Day Traffic: The Secrets to Effective Automotive Marketing.

Generating next day traffic is an automotive dealerships daily goal. Strong delves into the various successful marketing and advertising strategies that he has witnessed and implemented over the years in dealerships. He stresses the importance advertising has on a dealership generating traffic to their lots.

“Next Day Traffic is an essential guide for all dealers,” said Strong. “Not only does it explain tactics of effective marketing and advertising in the automotive industry but it gives a realistic look at generating next day traffic.”

When referring to traffic at a dealership it’s in reference to the actual customers coming to the store. Next day traffic is when the consumer views an advertisement and responds or acts by visiting the dealership. The ultimate goal of any automotive advertisement is to generate this traffic for the dealer. Next Day Traffic outlines the importance of selling cars using advertising and marketing techniques.

John Paul Strong founded Strong, LLC in 2006 and is the owner and partner of the Birmingham, Ala. based agency. Strong is the author of an award winning blog of the same title “Next Day Traffic.” His relentless focus on increasing sales and profitability has spurred Strong, LLC to great success growing from a team of eight to over 50 employees.

Visit strongthinking.com and JohnPaulStrong.com for more information on Next Day Traffic.

ABOUT STRONG, LLC:
STRONG LLC is an automotive research and media company working with dealers and manufacturers in the United States. The company headquarters are located in Birmingham, Alabama and can be reached at 205-313-4000 for more information.

Contact:
Strong, LLC
205.313.4000
http://www.StrongThinking.com

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