Client-Centric Decision Support Highlighted as Key Role of Information Professionals at SLA Conference

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Association of Independent Information Professionals (AIIP) and its members promote the business case for strategic information and analysis at the 2013 SLA Conference and Info-Expo, held June 9-11, 2013, in San Diego, California.

association of independent information professionals, aiip, information professionals, business intelligence, research professionals, special libraries association

Speed dating style for information professionals--knowledgeable and experienced members act as a sounding board and provide advice

“The SLA conference was a powerhouse event for the information profession, says “AIIP President, Jocelyn Sheppard, “Moving beyond technical expertise, today’s info pros focus on making knowledge workers in all settings more effective and informed."

In today’s information age—in which global citizens have unprecedented access to digital and mobile information—the value of trained information professionals is more critical than ever. “What will distinguish companies of the future won’t be changes in technology, but changes in mentality,” stated SLA 2013 Annual Conference keynote speaker Mike Walsh.

Info pros zero in on the best content and the most credible sources to underpin business decisions. They analyze data to enable clients to act. They provide facts and expert opinion from high-value sources not available on the free Web. They organize data for access using metadata and taxonomy skills, and more.

AIIP President Jocelyn Sheppard noted, “The SLA conference was a powerhouse event for the information profession. Expert researchers and information managers scanned the horizon of opportunity for themselves and the clients whose work they support. Moving beyond technical expertise, today’s info pros focus on making knowledge workers in all settings more effective and informed.”

Several SLA conference luminaries, speakers, and presenters are linked to AIIP in ways that underscore how AIIP supports entrepreneurs in the information field. Rachel Bates Wilfahrt of Denver, Colorado, was recognized as an 2013 SLA Rising Star for her work as President of SLA’s Rocky Mountain Chapter and for her other contributions to the profession and SLA. Recently elected SLA Fellow Scott Brown joins SLA Fellows and AIIP members Marydee Ojala, Cindy Hill, and others past and present.

Other information industry leaders in AIIP include SLA President Deb Hunt, Past Chapter Cabinet Chair and consultant Ulla de Stricker, Illinois Chapter President Anne Hengehold, recent San Diego Chapter president Cindy Shamel, noted online search expert and author Mary Ellen Bates, and many more.

AIIP connected with established and new info pros at a reception and in the Info-Expo exhibit hall. J. Beach Clow of LeadValu, based in Niwot, Colorado, was the winner of AIIP’s free one-year membership give-away, an annual tradition at the SLA conference. Next year’s SLA conference will take place in Vancouver, British Columbia, Canada.

Also popular was AIIP’s guide to emerging entrepreneurs, Getting Started as an Independent Information Professional: Answers to Frequent Questions, available at http://www.aiip.org/content/just-getting-started.

Upcoming professional development events for information professionals also will feature AIIP members. Examples include WebSearchU (Washington, D.C., September 10–11, 2013), Internet Librarian (Monterey, California, October 28–30, 2013), and Internet Librarian International (London, U.K., October 15–16, 2013).

More information about SLA is available at http://www.sla.org. For a list of information industry conferences and training events, visit http://www.infotoday.com/conferences.asp.

About AIIP
The Association of Information Professionals (AIIP, http://www.aiip.org) is the premier industry association for independent information professionals. The membership consists of more than 500 owners from around the world whose firms provide research and consulting services across a wide variety of industries. Business research, competitive intelligence, market analysis, database development, training, and information management consulting are just a few of the areas in which AIIP members specialize. Some of the vertical industries AIIP members serve include scientific, medical, pharmaceutical, regulatory, information technology, education, financial services, manufacturing, nonprofits and life sciences. A directory of members is available at http://www.aiip.org/content/hire-info-pro.

Media Relations/Public Relations Contact: Jeff Mustard – cell: 954-801-8263; email:
Jeff(at)TheBambooAgency(dot)com; http://www.TheBambooAgency.com

For more information about the Association of Independent Professionals, contact AIIP
Headquarters, Baton Rouge, LA; (225)408-4400, email: office(at)aiip(dot)org

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