Local Search Marketing Tips: Getting the Most from Social Media Posts / Updates

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My Local Leads, a marketing firm based in Maine, provides useful advice on how to best benefit from updates to social media profiles and pages for local businesses.

One thing anyone entering into social media marketing needs to understand is that not everyone can create the next social media, viral craze. Those things happen organically. And, truth be told, there are far more many failed attempts than successes. Furthermore, many of the so-called viral posts, videos, and other media come from a negative place rather than positive. My Local Leads assists customers across the nation with getting the most for their marketing dollar. The following tips are designed with the local business in mind to help maximize reach and effect while simultaneously minimizing investment and risk.

Business owners who want to be the most effective at reaching the most people through social media should run some tests to find the most active time for their followers. This will require sharing at some odd times and even possibly re-sharing the same material from time to time. Once some basic analyzing has been done, the local business can pinpoint the most active and thus effective time for their posts. From there, it is a simple means of scheduling the post. Many platforms have this functionality, although not all of them do. Even for systems that do not offer built in scheduling options, using a social media management suite will often provide the ability to schedule.

Local businesses can gain some extra traction by tagging people. This can include tagging customers, fans, or even those in a related, although not competitive field. One does not want to overuse tags. They also want to be sure that the tags are appropriate. Tagging someone just to try and get noticed on their page, because they have a lot of followers is a sure way to see social media backfire.

Many status updates across platforms including Pinterest, Facebook, and Google+ will allow the user to add a location. While one may loathe to do this for a personal account due to security or privacy concerns, it should always be done with local search marketing. Those location tags give weight to the post and such things as a search engine’s geographic referencing when providing search results.

Business owners should also add as much media as possible across their social media platforms. This would include photos and other images and video. The media rich content scores better with search engines and is always a good practice. Be sure the image or video included in the post fits with the content.

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Chris Moreno

Cameron Corniuk
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