Los Angeles, CA (PRWEB) July 05, 2013
Berbay Corp., a marketing and public relations firm specializing in working with professional services firm, announces a new white paper, “Transitioning from Service Partner to Rainmaker.” The white paper outlines how service partners can create their own spotlight, including how to gain buy-in support from current rainmakers, how to create a brand that differentiates an executive’s unique talents, identifying market gaps that point to opportunity and developing an actionable plan to move forward.
“It’s worth taking on the challenging task of segueing from service partner to rainmaker,” says Berbay Principal Sharon Berman. “Knowing you can develop business gives you control over your career and professional life.” More than 200 attorneys from prominent firms throughout the country have already downloaded their copy.
The entire complimentary white paper is available for download online at http://www.berbay.com/news/white-paper/.
Berbay Corp. is a marketing and public relations consulting firm specializing in working with professional service firms: legal, financial services, real estate, and other professional services.