New Website for Doctor Flue, Fireplace Installation & Chimney Services Company in Michigan

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A completely custom website was designed and launched for Doctor Flue, inc.®, a leading fireplace installation and chimney services company in Michigan.

Fireplace Installation in Michigan and Ohio

Doctor Flue

This website ... is a customer acquisition machine.

Doctor Flue, inc.®, Michigan’s premier fireplace installation and chimney services company, launched a new website on Friday, July 19, 2013. The new site was custom designed by Artonic, a Michigan online marketing and web design firm. Both companies are located in Tecumseh, Michigan.

Doctor Flue, inc.®’s website was wireframed before it was designed, to ensure the layout, navigation, and features were as user-friendly as possible. The design is completely customized, with detailed graphics, vibrant photographs, and creative typography. All content was rewritten for users, and optimized for the search engines. Multiple forms were added for users, including a “Schedule an Appointment” form, as well as two separate quote forms. The gallery pages display client project photos, along with social sharing buttons for sharing on multiple social networks. The site also showcases city-specific pages for Doctor Flue, inc.®’s service area, including Ann Arbor, Dearborn, and Toledo, among others.

“I am extremely happy with the way this website turned out. It’s a customer acquisition machine,” said Matt Harper, owner of Artonic.

Doctor Flue, inc.® has offered fireplace installations and chimney services to Michigan and Ohio residents since 1986. Doctor Flue, inc.® is owned by Kevon “Doc” Binder, and managed by his son, Kevon Jr. The company offers a huge selection of fireplaces, fireplace accessories, and chimney services. For more information, and to view the new website, visit You may also call Doctor Flue, inc.® at 800-GET-FLUE or email them at office(at)drflue(dot)com.

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Kevon "Doc" Binder
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