Chicago, IL (PRWEB) July 23, 2013
Developers of the Zurmo Open Source Customer Relationship Management application today announced the addition of three new tools intended to enhance data completeness for CRM users.
“A major issue with CRM can be missing data and low data integrity. When a record lacks needed information, marketing, sales, and support processes suffer. Yes, poor training and low user adoption are major culprits. Zurmo’s built in gaming mechanics have proven to motivate users to follow best practices,” states Stafford Mckay, Director of Marketing for Zurmo. “When it comes to big data and an era where analytics matter more than ever, data must be whole and crystal clear. The Zurmo community is raising expectations in the CRM space and these three new tools have brought us even further.”
Zurmo has used the Rapleaf API to provide users with additional data on their existing CRM records. The data furnished by Rapleaf is based on the email address associated with a Lead or Contact. Core marketing demographics and interest data including age, gender, marital status, and income. The optional inclusion of these data fields in Zurmo enhance the ability for a CRM user to personalize content and improves sales and marketing efforts by accessing key data points that would not otherwise be readily available.
By integrating with Zapier, Zurmo users can automate tasks between other online platforms. This allows for direct interaction between Zurmo and applications like Wufoo, Yammer, Dropbox, Wordpress, Evernote, and many more. This allows users to seamlessly pass data to and from Zurmo and their other internal applications without needing to double enter data. This increases adoption of Zurmo and encourages data completeness, since users know that data in other systems will be affected by the usage and data integrity of the CRM.
Import2 automates data import to Zurmo from other CRMs, such as Zoho, SugarCRM, or Salesforce with a click of a button. Import2 empowers users to control the data they store in the cloud apps they use. The tool allows for simple migration of data in and out of apps. Learn more: http://www.import2.com/zurmo
Zurmo, Inc. is the CRM company behind the Zurmo Open Source Project. The company develops, supports, and offers CRM solutions for Zurmo Commercial customers. Zurmo, Inc. is redefining the way Customer Relationship Management is used. Our team is driven by the common goal of building and supporting a better Open Source CRM solution based on rock solid engineering and progressive user adoption methodologies. Learn more about Zurmo, Inc. by visiting http://www.zurmo.com