Daytona Beach, FL (PRWEB) July 24, 2013
Dr. Betsy Kruger, a published author, was inspired by the marketing wisdom in Aesop’s Fables. Her tip sheet summarizes 12 rules that keep key customers producing golden nest eggs.
The mission of a small business should be to serve its most profitable customers, not all of its customers. Sure, other customers provide incremental profits, but consider the opportunity cost. The money spent catering to other customers would be better spent duplicating key customers.
Science confirms that the law of results will work for any business. The law of results predicts that a fifth of the customers will produce four-fifths of the profits. The other four-fifths of the customers will produce only a fifth of the profits. Comparing their results, we discover that key customers produce 16 times more profits than other customers.
Focusing on key customers will spark profits in several ways. If a business offers what key customers want, it can discontinue offering what other customers want. The business can offer its strengths, rather than try to offer its weaknesses. The strengths of a competitor will satisfy less profitable customers.
When a business provides exactly what key customers want, they will receive more value. Deliver what delights their emotions, satisfies their inner desires, and improves their self-image. Provide information that simplifies their buying process. As a result, key customers are willing to pay a higher price than other customers.
Since key customers are 16 times more profitable than other customers, target prospects that are just like them. Key prospects will want the same products and services. A business can easily convert key prospects into highly profitable new customers.
According to the law of results, any business will multiply its profits when highly profitable customers replace less profitable customers. Dr. Kruger’s rules coach entrepreneurs to spark their profits by focusing on their key customers.
More information about these tips are posted on Dr. Kruger’s website. Her blog includes excerpts from Dr. Kruger’s upcoming book, “Aesop’s Rules: Key Marketing Wisdom for Entrepreneurs.” The wisdom in Aesop’s fables inspired “Aesop’s Rules.” These 12 rules coach entrepreneurs to create action plans that will multiply their profits.
Business Expert Press published “Top Market Strategy” in 2011. Marketing professors around the world are adopting her book to enrich their marketing classes. Barry Silverstein, ForeWord Reviews, praises her college supplement as a “profit-generating tool.”
In summary, Dr. Betsy Kruger’s tip sheet helps entrepreneurs duplicate their key customers. She coaches them to create action plans and implement a marketing plan for their business.
Strategic Power has an A+ rating with the Better Business Bureau. Betsy’s coaching, writing, and speaking are sparking profits around the world. She will gladly customize guest blogs, speeches, and articles for you. Betsy Kruger has been a guest on 16 syndicated radio shows. Please contact Betsy Kruger directly for media interviews, speeches, and articles.