'Grab-and-go snacking represents a sizable opportunity and manufacturers and retailers can capture a larger share of this ‘buy and consume’ behavior by understanding the consumer dynamics that drive these purchases,' says Darren Seifer, NPD food analyst.
Chicago (PRWEB) July 24, 2013
Every day 28 million people in the U.S. eat a grab-and-go snack, accounting for billions of eatings each year. These buy-and-eat-within-an-hour snacks are 50 percent more likely to be eaten while traveling or in a car, which make convenience stores a primary source for grab-and-go snacks, reports The NPD Group, a leading global information company. According to NPD’s snacking research, convenience stores represent five times their fair share when it comes to grab-and-go snacking occasions, beating out grocery stores and even discount stores.
Grab-and-go snacks represent 12 percent of all snack-oriented convenience foods and are typically eaten between meals rather than replacing meals, find NPD’s SnackTrack®, which tracks snack food consumption daily in the U.S. This “on-the-go” snacking behavior typically occurs in the morning or midday and least often in the evening. Young adults, ages 18 to 24, are the most inclined toward the instant gratification these types of snacks offer.
NPD’s snacking research also finds that consumers choose a sweet grab-and-go snack twice as often as a salty snack. Chocolate candy/candy bars, gum, donuts, potato chips, and chewy candy are among the top grab-and-go snacks consumed. At more than half (61 percent) of all grab-and-go snacking occasions the consumer is also drinking a beverage with their snack, and the top beverages consumed with the snack are carbonated soft drinks and water.
“Grab-and-go snacking represents a sizable opportunity and manufacturers and retailers can capture a larger share of this ‘buy and consume’ behavior by understanding the consumer dynamics that drive these purchases,” says Darren Seifer, NPD food and beverage industry analyst. “Manufacturers need to incorporate grab-and-go snacking as part of their go-to-market strategy, particularly when developing plans for the convenience store outlet. Retailers might consider rotating the types of items stocked near the entrance or check-out counter to align with the grab-and-go snacker’s need by time of day.”
About The NPD Group
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.