Birmingham, Alabama (PRWEB) July 29, 2013
Franklin Slaton, operator of BoothsAndOvens.com, has announced plans to add new features and articles to the site to help teach site visitors about powder coating. “We want to make the decision process as easy as possible for anyone interested in powder coating. In addition to informing visitors about how powder coating works, we can help potential buyers identify the common differences between professional equipment and lower quality hobby-level equipment,” he said.
Industry experts agree that the powder coating equipment market has recently become saturated with price-point targeted offerings that do not meet industrial standards and often don’t comply with national safety codes for finishing equipment. The problem is made worse by the launch of online outlets devoted to selling the low cost equipment to inexperienced buyers.
“Even if someone doesn’t seem likely to get equipment through my company, I encourage them to stick with a brand-name product from an established manufacturer. These reputable products will have a history of dependability that many newer offerings will never achieve. Even if they don’t buy from us, I’m hopeful our site’s new features will help steer potential customers in a safe direction for their businesses,” Slaton added.
Josh Strickland, Technical Director for BoothsAndOvens.com, agrees with Slaton’s perspective. “The amount of fact-based information that is easily available to new consumers interested in powder coating has historically been very limited. Our company has been working to create a broader suite of tools and a more detailed collection of support materials to help educate new coaters. These tools will assist customers throughout the purchase process, as well as during the initial operation of their new equipment. We hope that by investing in educational materials we can further demonstrate our site’s commitment to the coating industry,” Strickland said.
Reliant Finishing Systems, the fastest growing manufacturer of professional quality powder coating equipment in the U.S., is also focused on helping educate customers. Reliant Finishing Systems’ President, Michael Schuerer, applauds the changes at BoothsAndOvens.com. “Mr. Slaton’s site has been very effective without turning to sales gimmicks or misdirection. By working to increase the amount of objective information online, BoothsAndOvens.com is doing everyone in our industry a favor. As Mr. Slaton has already mentioned, even if someone doesn’t buy from one of our companies, they’re much more likely to be successful if they do business with a legitimate, experienced industrial equipment dealership that can provide them with sound advice,” he said.
The new BoothsAndOvens.com tools will be rolled out over the next quarter and should be fully implemented by the end of the year. BoothsAndOvens.com specializes in helping clients determine what powder coating equipment best fits their business' needs and providing dependable powder coating ovens, spray booths, blast rooms, and related equipment. They can be reached at (877) 647-1089 or through the BoothsAndOvens.com web site.