Financial Advisors Who Blog Will Win New Clients with New Book's Techniques

Share Article

Financial advisors can learn to write compelling, client-attracting blog posts from a leading writer specializing in investment and wealth management.

So many financial planners, wealth managers, and investment managers have great ideas, but lack the ability to communicate them persuasively in writing. I wrote this book to make their ideas shine.

Blogging has become a "must" for many independent and fee-only financial advisors. It's a great way to win new clients and deepen relationships with existing clients. But many advisors struggle to create a steady flow of compelling blog posts. This is why they need Financial Blogging: How to Write Powerful Posts That Attract Clients ($39 for the PDF and $49 for the paperback, August 2013).

Financial Blogging: How to Write Powerful Posts That Attract Clients by Susan Weiner, CFA, provides a step-by-step process for writing financial blog posts, including how bloggers can:

  •     Generate and refine ideas for blog posts that will engage readers
  • Organize their thoughts before they write so they can write more quickly and effectively
  • Edit their writing so it's reader-friendly and appealing
  • Spread the word about their blog and attract more visitors

Once readers complete and apply Chapters 1 through 5, they'll have a process for writing blog posts. Chapters 6 through 10 help with marketing, time management, and compliance challenges.

"So many financial planners, wealth managers, and investment managers have great ideas, but lack the ability to communicate them persuasively in writing. I wrote this book to make their ideas shine," said Weiner.

Weiner teaches a highly regarded blogging class tailored to the needs of financial planners, wealth managers, investment managers, and the marketing and communications staff that supports them. She has spoken about writing across the U.S. and Canada for the CFA Institute. Author of the Investment Writing blog, Weiner writes and edits articles, white papers, investment commentary, and other communications for leading investment and wealth management firms. Her tip sheet, "Top Tips for Creating Financial Blogs that Attract Clients," is available online.

This 107-page book is available from InvestmentWriting.com as a PDF file for use on computers and e-readers for $39 and as a paperback for $49. A temporary discount code is available.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Susan Weiner
@susanweiner
since: 01/2009
Follow >
Investment Writing
since: 06/2010
Like >
InvestmentWriting.com

Follow us on
Visit website