Matrix Solutions Prepares for Next Stage of Growth

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Media-specific CRM and data analytics platform partners with Main Line Equity Partners to expand services and operations

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Matrix Solutions, the leading provider of Media CRM and Sales Analytics, today announced its growth plans for its web-based platform supported by a strategic partnership with Main Line Equity Partners, a Philadelphia-based private equity firm that will infuse capital, guidance, and operational resources.

“This is a very exciting time for our company,” said DJ Cavanaugh, CEO at Matrix Solutions. “The combination of our product innovations and Main Line Equity’s support affords us greater opportunities to advance our platform capabilities, improve the customer experience, and help our customers increase media sales.”

Future development efforts will include:
•An expanded ecosystem whereby customers can leverage additional industry data sources
•Comprehensive media solutions across all platforms; traditional and digital
•The ability to integrate varied software solutions for enterprise clients

Since the solution was first introduced to the media industry in 1992, Matrix has continually focused to improve its Media CRM and Sales Analytics platform—from transforming to an app-like user experience to extensive analytics/reporting and data cleansing and normalization. The growth partnership with Main Line Equity Partners will build on a solid foundation.

“Matrix has proven technology and an outstanding team with extensive knowledge in the media industry,” adds Mark Gorman, Managing Director at Main Line Equity Partners. “The Company is extremely customer focused—not by just the products it offers, but how the service is delivered, which explains why they have a 90% renewal rate on multi-year contracts. We are extremely excited that our combined efforts will result in enhanced products and services to existing and future clients.”

About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

About Main Line Equity Partners
Main Line Equity Partners is focused on investing in profitable, next stage growth companies, with under $10 million in revenue, looking to engage strategic break-through capital and operational support to increase market share and accelerate earnings growth. Our participation goes beyond the capital and quarterly board meetings. We are actively engaged with our portfolio companies throughout the investment lifecycle as a trusted strategic and operational partner.

Media Contact:
Brenda Hetrick
Matrix Solutions
412.697.3020
bhetrick(at)matrixformedia(dot)com

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Brenda Hetrick