When clients use integrated email marketing, it not only streamlines their processes, but also creates a better experience for their members because of the targeted, tailored content they receive, leading to better engagement.
Saratoga Springs, NY (PRWEB) August 02, 2013
Informz, a leading provider of audience engagement services and technology solutions for the association and nonprofit markets, released a case study on how Informz Client, Beta Theta Pi, used the Informz email marketing platform as a part of a blended fundraising strategy to raise $300,000 for their annual fund in one month. The case study provides detailed insight into Beta Theta Pi’s targeted email strategy that coincided with other fundraising efforts such as direct mail asks, social media outreach and phone-a-thons.
The case study highlights how Beta Theta Pi utilized an integration with their database to personalize emails with a unique dollar amount ask based on what donors gave in the past. This simplified the process for donors, encouraging them to easily submit donations. The fraternity kept their donors in the loop throughout the final month of the campaign with last minute emails and social media posts. “The integration with our database was invaluable throughout the entire campaign. It made the donor experience a seamless one and the processing on our end much easier,” stated Ryan King, Director of Advancement at Beta Theta Pi. The final one-month push to donate led to $300,000 in donations.
“When clients use integrated email marketing, it not only streamlines their processes, but also creates a better experience for their members because of the targeted, tailored content they receive, leading to better engagement,” said Joe Tyler, CEO of Informz. “This case study is a great example for organizations using email marketing as a part of a larger fundraising strategy.”
The full case study is available for free download from the Informz website at http://www.informz.com.
Informz is a leading provider of audience engagement solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing tools, professional services and a mobile event application.
About Beta Theta Pi:
Beta Theta Pi is an international college fraternity with a mission of developing men of principle for a principled life. The annual Beta Leadership Fund appeal, combined with planned gifts from alumni, undergraduates, parents and friends, allows the Foundation to subsidize current and future educational activities of the Fraternity. For more information, visit http://www.betathetapi.org.