Transport Media Encourages Learning at Central Sussex College

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Transport Media have worked with Central Sussex College in an outdoor advertising campaign to envelop students in time for the 2013/14 academic intake.

Transport-Media_Central-Sussex-College_Bus-Advertising
The headliner format will enable prolonged coverage as they stand in the view of the travelling public, with particular exposure across younger audiences who are less likely to be running cars.

Transport Media have worked with Central Sussex College in the formation of a marketing initiative that will envelop any remaining last-minute students in time for the 2013/14 academic intake. Running along passenger headliner panels on buses within its Crawley campus radius, adverts will launch on the 5th August and remain in place for a duration of 4 weeks.

A bold ‘Apply Now’ headline stands upon a striking orange backdrop, encouraging 16-18 year olds to consider Central Sussex College for ‘full-time or sixth form courses’. Social media call to action and the Central Sussex website run along the base of the advert, reinforced by the college logo and a stamp which states that ‘96% of our students would recommend us to a friend’.

Central Sussex College, located in Crawley and Haywards Heath in Sussex, offers a wide variety of vocational and A Level courses and also welcomes international students. Whether you’re looking to become a hairdresser, plumber, cook or carpenter, or want to study A Levels to progress on to university, Central Sussex College provides the courses for whoever you want to be.

With an extensive portfolio in the education sector, Transport Media are able to implement the marketing requirements outlined by Central Sussex College, aiming to effectively cement the college within the regional area. The headliner format will enable prolonged coverage as they stand in the view of the travelling public, with particular exposure across younger audiences who are less likely to be running cars.

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Laura

Laura Sanderson
@TransportMedia
since: 09/2010
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