While we had a very clear editorial voice and a particularly modern vision for this campaign, it is the fashion and respective designers' messages that always remain the focus.
Manhasset, NY (PRWEB) August 13, 2013
This month Americana Manhasset debuts its full color 64-page Fall/Winter Book, "La Vie à Chamonix". Fall ready-to-wear, accessories and jewelry from the most luxurious brands in the world are captured in a high-style picture book photographed entirely in the French Alps and starring top runway and editorial models Fei Fei Sun and Simon Nessman.
The campaign was shot throughout the French Alps, including on the famous Grand Montets ski slopes, at the historic Grand Hotel in Montenvers, at the Chamonix train station and in a private chalet in Megeve. Photographed, produced and styled by Laspata/DeCaro, the campaign combines the luxurious and sporty energy of Chamonix with a cool, modern sensibility.
Americana’s Fall Book will be direct-mailed to 130,000 targeted households. The images will be featured in national and regional print ads in publications such as The New York Times and T-Styles magazine and The World Journal newspaper, as well as in various digital media such as nyt.com. The campaign will also be shown prominently throughout the Fall on Americana’s website, americanamanhasset.com.
In conjunction with the still images, Americana Manhasset will debut a short film, also entitled "La Vie à Chamonix." The piece, starring Fei Fei Sun and Simon Nessman, is crisp and fast-paced, with the French Alps providing the perfect backdrop. As well as appearing front and center on Americana’s website, the 30-second spot will appear on New York City taxi television during New York Fashion Week, guaranteed approximately 1 million views. Americana’s Fall campaign also includes a 3-minute behind-the-scenes video, "The Making of ‘La Vie à Chamonix,’" which gives viewers an insider’s glimpse into the exciting photo and video shoot. The music and editing of the video pieces exemplify the youthful and chic quality of the campaign.
"Two things seemed very clear when we saw the Fall collections this year. Outwear was an incredibly important element, with designers creating luxurious and very special pieces for the season, and there was also a sportiness to many of the collections. These factors inspired us for Americana Manhasset's Fall/Winter campaign, prompting the decision to head to Chamonix," said Charles DeCaro. "While we had a very clear editorial voice and a particularly modern vision for this campaign, it is the fashion and respective designers' messages that always remain the focus. We shoot a singular and appropriate photograph for each brand, from Chanel and Gucci to Vince and Theory, but each image also works as part of the whole."
Americana Manhasset is a premier collection of over 60 fine shops, including Hermès, Prada, Louis Vuitton, Gucci, Ralph Lauren, Cartier, Ermenegildo Zegna, Van Cleef & Arpels, Dior, Hirshleifers, London Jewelers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island’s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons. For more information on Americana Manhasset, check out americanamanhasset.com, Americana Manhasset Blog, Americana Manhasset Facebook Page, and follow us on Twitter, Instagram and Pinterest at @AmericanaShops!
Additional and/or high-resolution images from the 2013 Fall campaign are available upon request.