Social Caffeine Launches Marketing Guide for Podcasters

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A leading blog in the field of social media marketing has launched a new guide to help podcasters maximize their listener numbers.

"Over 100 million Americans commute to work on their own in a car every day," Lori said. "All those people are potential podcast listeners."

A leading blog in the field of social media marketing has launched a new guide to help podcasters maximize their listener numbers.

Published on the Social Caffeine blog, the podcasting guide includes more than fifteen in-depth tips on how to grow and maintain a tribe of listeners.

Lori Taylor, founder and editor of Social Caffeine, explained that podcasts are an up and coming medium for brands and bloggers to better connect with their audience.

"Over 100 million Americans commute to work on their own in a car every day," Lori said. "All those people are potential podcast listeners.

"Their only other option is to listen to the radio, and who wants to do that when podcasts mean you can choose what you listen to and when?

"What's more, smartphones and tablets make it easier than ever to subscribe to podcasts.

"Little wonder then that iTunes recently reached one billion subscriptions."

In the guide, readers are given advice on what attracts potential listeners to try out a podcast. Additionally, it includes details of podcasting directories and apps that DIY broadcasters can submit their podcast to.

"iTunes is the grand-daddy of the podcasting world, but it's not the only way people discover new podcasts," Lori said. "To reach the widest possible audience, you must submit your podcast feed to as many directories as possible."

Lori Taylor is a leading figure in the world of social media, having been named a Forbes top 50 social media power influencer for two consecutive years.

Additionally, her social media blog, Social Caffeine was recently listed as one of the top ten social media marketing blogs written by women.

On top of editing the Social Caffeine blog, Taylor is CEO of REV Media Marketing a social media marketing agency. Taylor founded the agency in 2009 following an extensive and lucrative career in direct mail marketing.

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