IOI Loders Croklaan Celebrates with Attendees at Chicago IFT13

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IOI Loders Croklaan, a leading global supplier of commodity and specialty oils and fats, celebrated the introduction of its forthcoming new Creative Studio by featuring a photo booth, happy hour and cake pops for attendees that visited their booth during IFT13.

“The Big Idea is so much more than just a clever concept,” Maarten Goos, IOI Loders Croklaan Marketing Manager, said. “The Big Idea is an opportunity for us to not just claim innovation but to prove it."

IOI Loders Croklaan, a leading global supplier of commodity and specialty oils and fats, celebrated the introduction of its forthcoming new Creative Studio by featuring a photo booth, happy hour and cake pops for attendees that visited their booth during IFT13.

The Creative Studio is built to facilitate a collaborative, creative approach to customers challenges and needs. IOI Loders Croklaan will work alongside their customers to develop a new application, solve a problem, realize a vision and create a reason to celebrate. It is where big ideas become major successes.

The non-hydrogenated and trans-free cake pops were made fresh daily using IOI Loders Croklaan’s Freedom 900, a steep melting coating fat and SansTrans™ Cake, a shortening ideal to achieve great aeration.

“The Big Idea is so much more than just a clever concept,” Maarten Goos, IOI Loders Croklaan Marketing Manager, said. “The Big Idea is an opportunity for us to not just claim innovation but to prove it, working collaboratively with our customers to shape ideas into reality and bring those to the market.”

IOI Loders Croklaan will next exhibit at IBIE13 in October. Attendees will want to stop by booth #10814 to see the next Big Idea launched to the market.

IOI Loders Croklaan
Oils and fats are our core business, and have been for more than a century. Today, IOI Loders Croklaan is not only a reliable and leading global supplier of commodity and specialty oils and fats, it also offers customers an unprecedented combination of lipid knowledge and application expertise to respond to specific market needs. As a problem solving, product enhancement, and creative innovation partner, we can add long-term value to business in ways that result in profitable growth to the customer in a wide variety of ways.

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Kevin Miller
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