“The upside of better deliverability can mean significant revenue for organizations, even with an increase of just one or two percentage points," said Arrendale.
Atlanta, GA (PRWEB) August 13, 2013
ANNUITAS, a demand generation strategy firm that helps B2B marketing and sales leaders at large enterprise organizations, today announced the acquisition of Get Me In The Inbox, an Email Deliverability, Privacy Compliance and Best Practices firm, to further maximize service offerings for enterprise clients. ANNUITAS is the only firm to offer comprehensive email deliverability, privacy and compliance offerings as part of its overall Demand Generation Strategy services.
“The ever-changing rules and complexities associated with email deliverability and compliance are too difficult for most organizations to manage effectively,” said Carlos Hidalgo, CEO and Principal, ANNUITAS. “The acquisition of Get Me In The Inbox ensures that ANNUITAS clients have exceptional email deliverability and privacy experts in-house, ready to help them optimize this potentially game-changing portion of their Demand Strategy,” stated Hidalgo.
ANNUITAS offerings now include daily email monitoring and same-business-day deliverability remediation services, combined with quarterly email best practice, proactive deliverability and privacy strategy sessions. Additionally, ANNUITAS provides contact data validation and list scrubbing services to help ensure optimal database health for best-in-class B2B organizations.
“We are excited to become part of ANNUITAS and help our clients drive even more revenue with our email deliverability and privacy services,” said Chris Arrendale, CEO, Get Me In The Inbox. “The upside of better deliverability can mean significant revenue for organizations, even with an increase of just one or two percentage points. ANNUITAS clients can now implement a comprehensive strategy all within the same firm, something unique in B2B marketing,” Arrendale said.
ANNUITAS helps marketing and sales organizations transform demand generation to focus on the modern B2B Buyer and to optimize revenue and customer lifetime value. ANNUITAS works with clients to determine their Demand Strategy and process, drives execution and then helps clients achieve self-sustainability. This value proposition makes ANNUITAS unlike other demand generation firms in the market.
ANNUITAS is a Demand Generation Strategy firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization. Learn more about ANNUITAS http://www.ANNUITAS.com