Norcross, GA (PRWEB) August 15, 2013
EasyCare® announces the launch of the #lovethecarbusiness website, establishing an online community giving a voice to those passionate about the auto industry. An industry that is often overlooked, auto professionals live in a world ever changing and full of rich culture, history and people who love what they do. Starting only four months ago on Facebook, #lovethecarbusiness is growing at an exceptional rate with more than 15,000 fans.
“Some people have negative associations with the car industry. Cars have changed dramatically over the past few years and so have the people that sell them. I want the world to see the wonderful people who work in our business and the reasons they are proud to be part of the industry that has such an impact on so many,” stated Tina Whitelaw, Executive VP of Strategy at EasyCare and creator of the #lovethecarbusiness campaign.
As a new campaign from EasyCare, the mission of #lovethecarbusiness is to provide a platform, giving voice to auto professionals and enthusiasts, who want to share how the car industry has touched their lives, enriched the communities around them and elevated the lives of those who work in it. The new website and fan page feature stories from auto industry professionals and their personal experience in the industry. With a mission to give this community a voice and to capture what’s inside the hearts and minds of those who have dedicated their lives to the automobile industry and get it on screen, the new campaign is experiencing great success.
“The response has been overwhelming. We are proud to be part of a movement that resonates with so many,” stated Whitelaw. “It's been a privilege to create this special place where those affiliated with the car business, whether they’re a dealer, an employee at a dealership or someone who just really loves cars, reflect on what the car business has meant in their lives.”
Whitelaw continues, “We're receiving story submissions from vintage car owners, retired sales people, and administrative professionals who work at dealerships. This is a community of people who, for very personal reasons, love the car business and want to talk about it. Looking through the submissions gives you this incredible feeling to know you’re working in a business that does so much, and provides so many opportunities, for people.”
Working to expose how the car business positively touches the lives of others, #lovethecarbusiness regularly publishes onscreen interviews of industry professionals and their relationship with their communities. For more information or the chance to share a story visit the Facebook page or lovethecarbusiness.com.
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Established in 2013, #lovethecarbusiness is an auto industry lifestyle website designed to collect stories told by auto industry professionals who love the car. Automobiles have evolved through the generations and so have the people who make, market, sell and service them. #lovethecarbusiness provides a platform, giving voice to auto professionals and enthusiasts, who want to share how the car industry has touched their lives, enriched the communities around them and elevated the lives of those who work in it. For more information please visit lovethecarbusiness.com.
About EasyCare®, an Automobile Protection Corporation – APCO Brand:
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage and 24/7 personal concierge.