Trueffect Expands International Presence with New RedArk Partnership

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Company also secures TRUSTe and Safe Harbor Compliance Certification.

“This new partnership further expands our global footprint and strengthens our presence in the 71 countries we are currently serving ads,” said Martin Smith, Senior Vice President of Solutions and Development for Trueffect.

Trueffect, the leading First-Party Targeting and Media Measurement Platform for large performance advertisers, today announced a new strategic partnership with RedArk, a UK based Marketing Insights Firm, to provide the company’s First-Party technology solutions to RedArk’s extensive customer base throughout Europe.

A leader in customer behavioral targeting, data mining and segmentation, RedArk conducts qualitative and quantitative data analysis to help customers better understand online behavior and create a single customer view. As part of this new partnership, RedArk will integrate Trueffect’s platform to further build upon this view and provide additional analytical insights to identify new media opportunities.

"Current measurement models are challenged by browser and security policies and Trueffect’s continued innovation in multi-channel and multi-device measurement is delivering a new standard for actionable analytics,” said Mike Adams, Director, RedArk. "This level of intelligence will provide a customer view of performance metrics and behavioral analysis and in turn, deliver improved confidence in where our customers should focus their online efforts.”

Largely driven by the gaps in the industry in current measurement, targeting and attribution for mobile devices and select browsers, Trueffect’s patented First-Party targeting and measurement technology allows advertisers to better serve targeted media advertising and more accurately measure its effectiveness, by allowing marketers to leverage their own customer relationship data to increase optimization and efficiency.

“This new partnership further expands our global footprint and strengthens our presence in the 71 countries we are currently serving ads,” said Martin Smith, Senior Vice President of Solutions and Development for Trueffect. “With deeper media insights and superior analytics, RedArk customers can more effectively optimize their online interactions and purchase media more efficiently.”    

In tandem with this new partnership, the company has also received TRUSTe and Safe Harbor certification validating Trueffect as a secure platform which complies with complex privacy requirements and attests that the company maintains the privacy and integrity of personal data collected when servicing European clients.

About Trueffect (http://www.trueffect.com)
Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or http://www.trueffect.com.

About RedArk (http://www.redark.co.uk)
RedArk helps companies to build lasting customer value from sales and service relationships. By building a deeper view of the customer or prospect – identifying and combining diverse sources of information – we deliver focused, applicable and relevant Customer Insight. This insight helps companies to focus on their profitable customers and prospects, identify new markets, reducing risk and developing effective media planning. By bringing this insight to life we enable companies to maximise the impact of their new understanding. By linking customer behaviours and motivations to brand positioning and service offers, RedArk allows companies to move from insight to opportunities – easily. We call it Accelerated Thinking. For more information go to http://www.redark.co.uk or follow us on Twitter @redarkinsight.

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Nina Piccinini
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