Houston, TX (PRWEB) August 22, 2013
Small start-ups running on shoestring budgets can learn a lesson or two from the folks running the retail beer price search engine at SaveOnBrew.com. Since 2010, the company has been running on a very minimal budget, but has amassed nearly 30,000 Facebook fans through word-of-mouth advertising, content marketing and organic growth.
Davidson says that their goal is to post a funny or thought-provoking image every morning and a unique, exclusive blog every evening. “We don’t want to bombard people with a crazy amount of content in their feeds,” he says, “but we do want to give them something to make them smile or chuckle when they need it most – at the start or end of a typical work day.”
Other efforts pan out in less obvious ways in the short-term, but pay off in the long run. “Our brewer interviews don’t always pick up a ton of comments, likes or shares,” Davidson admits, “but we can see the articles are getting a lot of reads. We’ve gotten some great feedback from the brewers too that they’ve received a good deal of traffic after our article ran, as well as some inquiries from out-of-state consumers interested in placing orders. That’s the best news we can possibly hear!”
Networking with journalists has served SaveOnBrew well, without costing a cent. Although, it’s recommended that small businesses invest in back-up to keep the site afloat in the event that traffic suddenly picks up from a promotional effort. “We always experience a flood of traffic following a feature on Yahoo, MSN or another major news source,” Davidson says. “Of course, that can be really bad if your website isn’t equipped to handle a sudden spike in visitors, as we have learned the hard way over the past few years.”
More information on this thriving small business can be found at SaveOnBrew.com.
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About SaveOnBrew.Com: Founded in 2010 to help thirsty beer drinkers across the United States find the lowest advertised prices for one of the world’s most popular beverages.