Health concerns, falling discretionary incomes and fluctuating milk prices have presented challenges over the past five years.
Melbourne, Australia (PRWEB) August 21, 2013
After a period of poor performance, the Ice Cream Manufacturing industry in Australia has bounced back in the five years through 2013-14. According to IBISWorld industry analyst Ryan Lin, “the industry has grown despite cuts to discretionary spending caused by the global financial crisis, as consumers have turned to inexpensive indulgences.” In addition, manufacturers of ice cream have used innovation to capture demand from changing consumer preferences for healthier options. Milk prices have fluctuated over the period, peaking in 2008-09 and putting upward pressure on prices due to lack of supply. Milk prices have since come down, resulting in higher demand for industry products. Revenue is expected to increase by an annualised 3.0% over the five years through 2013-14, to $637.8 million. Growth of 2.6% is forecast in 2013-14.
The overcapacity of smaller generic players has caused some to leave the industry despite profit growing slowly. Enterprise numbers are expected to fall by an annualised 1.6% over the five years through 2013-14 while establishments will fall at a slightly slower rate of 1.0%. This reflects small businesses opening new factories to produce for niche markets. There are moderate barriers to entry in the industry, and therefore new enterprises have not entered the industry despite revenue growth. “Prospective businesses would be entering a heavily concentrated industry, and may find it difficult to compete with existing players,” says Lin. The three major players, Pacific Equity Partners Pty Limited, Unilever Australia Holdings Proprietary Limited and Regal Dairy Products Pty Limited, dominate the market.
The outlook for the Ice Cream Manufacturing industry is positive as Australians will continue to demand ice cream. Milk prices are expected to remain low over the next few years before increasing slightly and precipitating an increase in prices, and thus an expected decrease in demand. However, improving consumer sentiment and increases in real household disposable income are expected to result in an increase in demand for ice cream if manufacturers are able to respond innovatively to increasing health concerns.
For more information, visit IBISWorld’s Ice Cream Manufacturing in Australia industry report page.
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IBISWorld industry Report Key Topics
This industry consists of establishments that manufacture ice cream, gelato, sorbet or frozen confectionery.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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