Brooks Adams Research Appoints Ralph Novack to Director of Research

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Brooks Adams Research Appoints Director of Research

Brooks Adams Research (BAR) has selected Ralph Novak to serve as its Director of Research. Novak, the former Vice President of Planning for Gerontological Services, Inc. and graduate of UCLA, will assume the role immediately.

“Ralph brings a wealth of experience in market research, demography and client-based solutions,” said BAR CEO Connie Mattox. “He has worked for more than 15 years in the senior living industry, has in-depth knowledge of the mature market industry nationwide with extensive experience in the western United States, and has helped numerous clients to realize their goals and objectives. We are excited to have Ralph join our team and know that he will have an immediate impact.”

Ralph’s responsibilities at BAR will include: conducting market research studies for BAR clients including market feasibility studies, demographic analyses, mapping studies and competitive studies; internal strategic planning initiatives; and working to expand BAR’s client base. Ralph’s contributions will allow the organization to work with more clients nationwide, particularly on the West Coast.

“My goal in this new position as Director of Research is to increase business development efforts in the Midwest and the western US, while continuing to successfully serve BAR’s current clients. BAR has a strong team and I hope to continue to build momentum for the company,” said Novak. “This is a great time to be a part of Brooks Adams Research and I am excited to be joining this team.”

About Brooks Adams Research
Brooks Adams Research is affiliated with SB&A Integrated Marketing and offers clients a full spectrum of quantitative and qualitative research to track changing consumer preferences and trends. Our research company employs numerous data resources to provide the most accurate analysis of information.

Informed by extensive experience in the senior living field, our research services allow us to ask the right questions – and find real answers backed by carefully calculated data. Brooks Adams Research has also developed a panel of more than 130,000 consumers who can offer rapid and specific information to help clients make smart marketing decisions. For more information, call 804.649.3731 or 866.680.3704, or visit

About SB&A Integrated Marketing
SB&A Integrated Marketing, located in Richmond, Virginia, offers full-service advertising, film and video production, interactive development, public relations, turnkey sales management and research. The agency specializes in four key categories: senior living, real estate, economic development and business-to-business/business-to-consumer. For more information, call 804.649.3704 or visit

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Katie Elliott
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