Pittsburgh, PA (PRWEB) August 24, 2013
Leading Pittsburgh-based marketing automation and sales enablement solutions provider, MindMatrix, has rolled out a gray label option, enabling its customers to personalize their marketing automation software to match their own unique branding standards.
According to Duane Wells, VP, Client Services, the gray label portal upgrade was prompted by the desire to offer MindMatrix’s clients a truly personalized customer experience. Mr. Wells stated, “MindMatrix has always recognized the importance of seamless integration between the marketing and sales arms of a business and it is in line with this philosophy that this feature has been incorporated. Plus, MindMatrix’s automated marketing tool is the only marketing automation software on the market which offers strong sales enablement capabilities, which means it will be used extensively by our client’s sales teams. And, we think it is extremely important that the sales users feel comfortable with the portal.”
This custom portal’s theme can even be configured to resemble that of the company’s website. The ability of the software to resemble a familiar interface ensures that salespersons can be comfortable even as they are working on a new platform. The portal design was inspired by the new Windows OS, which makes it optimized for tablet viewing; an ideal solution for sales users on the go.
The gray label portal is just one more way the Pittsburgh-based marketing automation and sales enablement provider, MindMatrix, ensures its clients are able to make the most of its offerings by enhancing the sales enablement side of its platform. Surmount Energy and Sotheby's are two MindMatrix customers that have implemented the gray label feature so far.
To find out more about the gray label option, visit http://www.mindmatrix.net or call them at 412-381-0230 to speak with a MindMatrix representative.