Indiana Marketing Firm Leader Releases “Marketing With a Story”

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Raquel Richardson, founder and principal of Silver Square, wrote “Marketing With a Story” to give marketers and business owners the tools to respond to every one of their key audiences with a crazy-good answer to the tongue-tying question: "What does your company do?"

Marketing With a Story

Raquel Richardson, author of "Marketing With a Story" and founder and principal of Silver Square.

Raquel Richardson encourages readers to consider giving away their best secrets. She's certainly followed her own advice and given away some great ones here.

When asked, “What does your company do?” most people fail to come up with a real, engaging response. Raquel Richardson, founder and principal of Silver Square, wrote “Marketing With a Story” to give marketers and business owners the tools to respond to every one of their key audiences with a crazy-good answer — every time.

“What does your business story have to do with content marketing, getting leads and making sales? Everything,” Richardson says. “To turn a prospect into a client, you can’t just give them a bulleted list of features on a web page. A great story will get you to that sale a lot faster. ‘Marketing With a Story’ will help you strengthen your brand and grow your business.”

The book is available for $9.99 on Amazon, BN.com and through the Silver Square website (silversquareinc.com).

Early Reviews for “Marketing With a Story:

“If I meet you at a party and say ‘I want to tell you about my company's products’ how do you feel? But if I say ‘I want to tell you a story’ that's when magic happens. The same thing is true on the Web, yet most companies insist on talking up their products and services. Raquel shows you how to create the stories that will serve as your best marketing asset to drive business.” — David Meerman Scott, bestselling author of “The New Rules of Marketing and PR,” now in over 25 languages

“Raquel Richardson encourages readers to consider giving away their best secrets. She's certainly followed her own advice and given away some great ones here, making the crafting and executing of a clear marketing story simple and completely doable. It's a rare feat in the often abstract emerging field of story-based marketing.” — Jonah Sachs, Co-Founder and C.E.O. of Free Range, Author of “Story Wars”

This concise, 130-page paperback will help companies break through the marketing noise. Having a consistent story can lead employees, clients and prospects to lean in closer. Readers will learn how to build consistent stories and put them into practice to support their branding, lead generation and revenue growth strategies. “Marketing With a Story” can help business owners and marketers:

  •     Create a consistent, strong way to increase sales
  •     Get employees telling the same story
  •     Help create a system for marketing and sales to work together
  •     Help create engaging content that brings in sales leads
  •     Help boost your search engine page rank

When people order more than three books from silversquareinc.com, they will receive an updated version of “91 Ways to Market Your Business.” This is a slick paperback guide for helping anyone who needs a little marketing inspiration.

Founded in 2000, Silver Square Inc. is a full-service marketing firm in Carmel, Indiana. The pros at Silver Square believe that marketing with a story is a business’s or organization’s unfair market advantage. They help clients tell crazy-good stories through crazy-good content marketing including digital guides, video, articles, email campaigns and more. Visit http://www.silversquareinc.com or call 317-569-5977.

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Casey Kenley
Silver Square
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