Bill Lawrence Speaks To The School of Internet Marketing About How To Find The Right Purpose For A New Product

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James Martell, host of The School of Internet Marketing podcast, interviews a successful entrepreneur about finding the ideal market and audience for a new product.

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Niche marketing is really the way to go. ~ Bill Lawrence

Companies are always developing new products for their business and a 2010 report from the National Science Foundation revealed that 22% of all manufacturers introduced a new service for their business during the previous three years.*

James Martell, VP of Business Development at The School Of Internet Marketing, recently interviewed Bill Lawrence, founder of about finding the ideal market for a new product. Bill was involved in helping create and launch glutathione supplement SynergiaGSH and is also the host of the popular Healthtraits podcast.

"Necessity is the mother of invention," remarks Bill Lawrence.

One of the most challenging aspects of developing any new product is finding the right market and audience for the idea. Every industry has many smaller niche markets that cater for specific needs and can be worth millions to anyone with the right idea. Therefore, it’s important to identify which markets a product might appeal into and make sure that everything associated with that idea such as the name, look and price of the brand.

Bill Lawrence also states that "Niche marketing is really the way to go."

In the podcast, James and Bill will discuss the processes and strategies someone will need to go through when looking to sell and market a new product. Business owners will also hear about some of the challenges and hurdles that they may come across when looking to sell products into niche markets and how this may impact the overall product development phase.

"Bill is a successful entrepreneur and holds a BSc in Biochemistry from Simon Fraser University and a MBA from the City University in Seattle," explains James Martell. "He clearly has found a need for his product and fulfilled it."

Listen to the podcast here:


About is a website that offers information on health and wellness. The website also features a high quality glutathione supplement called SynergiaGSH which founder, Bill Lawrence, helped formulate and bring to market. Learn more by visiting or follow the HealthTraits podcast on Spreaker Web Radio at .

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $47 per month. Visit for more information.


Contact: James Martell, VP of Business Development
Clearbrook Web Services, Inc/The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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