LifeQuotes4u Launches with Affinitize

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Leading Life Insurance broker launches new digital strategy with UK performance-marketing firm Affinitize.co.uk.

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Affinitize is the new global performance network for online and mobile.

LifeQuotes4u intends to become the UK’s No.1 life insurance broker, we decided to launch with Affinitize due to their enthusiasm and confidence to deliver results.

LifeQuotes4u is the latest UK Life Insurance broker to launch its business online, offering consumers savings up to 30% off Life Insurance and compelling price match guarantee.

Regulated by the financial services authority and with aggressive marketing budgets, LifeQuotes4u expects to be the UK’s No1 Life Insurance Broker by 2018

The partnership with Affinitize will launch multi-channel digital marketing campaigns starting summer 2013, alongside ongoing brand awareness and customer acquisition strategies led by Marketing Director, Guy MacKenzie of LifeQuotes4u Ltd.

Affinitize is the global email marketing and performance network, with over two hundred top affiliates operating in finance, gaming and other industry sectors.

“LifeQuotes4u intends to become the UK’s No.1 life insurance broker, we decided to launch with Affinitize due to their enthusiasm and confidence to deliver results. So far, we’ve been very impressed and look forward to growing the campaign," says Guy Mackenzie, Marketing Director, Life Quotes4u Ltd.

Gary Collins, Founder at AFFINITIZE adds: “We’re delighted to partner LifeQuotes4u and will be delivering a multi-channel approach via our growing affiliate network and media platform, launched earlier this year.

"The LifeQuotes4u team, are great people to work with and the results so far have been very encouraging. I can see this campaign doing very well indeed and we’re proud to play an integral role on their behalf."

The UK insurance industry is the largest in Europe with critical illness and life insurance policies paying out almost £2 billion 2010. The average amount paid in 2010 was over £47,000 with over 40,000 policies paid out in the same year.

The decision by LifeQuotes4u to appoint Affinitize to lead its’ UK acquisition efforts is a clear sign of confidence in the Affinitize media network, technology platform and approach.

With significant investment, Affinitize is firmly placed as a leading industry media network and is the preferred partner of choice for several major advertisers for customer acquisition and online lead generation campaigns.

The London based media company will continue to champion the performance marketing space, delivering great results for its’ advertisers through both online and mobile.

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Contact: Barrie Le Gal
barrie(at)apglondon(dot)com

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Barrie Le Gall
Affinitize
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