New York (PRWEB) August 26, 2013
CheapOair announced today an outdoor advertising campaign in the New York metropolitan area, including New York City subways, commuter trains, buses and billboards. With the tagline “The Fastest Way to Book Cheap Flights,” the ads reinforce CheapOair having recently been reviewed to have the fastest flight search speed of all U.S. online travel agencies by Compuware, a technology performance company.
CheapOair’s success is attributed to constantly improving technology, strong airline partnerships and online marketing, and now the brand is working to add more traditional marketing to the mix. New York was a logical market to test, being CheapOair’s home base as well as a city large enough to gather significant learnings, which have helped CheapOair stay competitive within the industry.
Earlier in the year, after noting a shift in the consumption habits of customers from desktop to mobile, CheapOair.com was re-launched with a customer-friendly responsive design using flexible images and intelligent objects that size correctly to fit the screen for all desktop and mobile browsers. The straightforward messaging on the ads directs potential customers to book travel by visiting the new website, or calling its 24-hour customer support team.
“The campaign targets those customers interested in affordable travel and a hassle free booking experience whether online, by phone or on our award-winning mobile apps,” said Chris Cuddy, chief commercial officer at CheapOair. “CheapOair lets travelers book when they want and where they want, wherever they are.”
The campaign will run through the end of summer when most New Yorkers are making their way to and from work during the warmest days of the year. Given the timing, the ads appropriately feature beach imagery reflecting CheapOair’s popularly booked destinations like Miami, Fla., and Cancun, Mexico, communicating that CheapOair is the fastest and most economical way to get to destinations both in the United States and abroad.
To encourage travel booking, CheapOair is giving away trips to popular sun and beach destinations as featured in the ads. On Facebook, the brand is promoting a giveaway to Orlando, Fla. including four roundtrip tickets on Spirit Airlines and a hotel stay at the 4-star DoubleTree by Hilton Orlando at SeaWorld.
Aligned with the campaign, fans who “like” CheapOair on Facebook can enter for the chance to win a trip every month to destinations like Florida and Mexico in just a few quick clicks.
To be the first to know, visit http://newsletter.cheapoair.com/ and sign up to have CheapOair’s travel deals, tips and more sent directly to your inbox.
CheapOair.com is a top travel website for millions of travelers who expect more for less. CheapOair scans over 450 airlines in seconds to return guaranteed low prices on flights, hotels, car rentals and vacation packages, making planning and booking trips easy and hassle-free. With 24-hour support by phone and live chat, award-winning apps for iPhone and Android, and travel tips on Facebook and Twitter, CheapOair makes affordable travel possible anytime, anywhere. Book travel on http://www.cheapoair.com/ or call 1-800-566-2345.