The seasonal promotion includes $10 flat rate shipping on all table cloths, table runners, placemats, and napkins, as well as all table linen products.
New York, NY (PRWEB) August 30, 2013
Table Cloth Factory, the leading online website for table linens and table cloths, announced yesterday that they will be offering a discounted shipping price for the end of summer season. The seasonal promotion includes $10 flat rate shipping on all table cloths, table runners, placemats, and napkins, as well as all table linen products. Also included in the new promotional rate will be shipping on chair covers and chair sashes.
Standard shipping for products on the Table Cloth Factory website is typically based on the weight of the linen, the fabric collection of the cloth, location of the buyer as well as quantity of products purchased. The Flocking Damask fabric collections, marked by white satin background and black velvet detail, usually costs more to ship per square inch than the lighter polyester and organza fabric collections. Table cloths shipped with accessories including linen napkins, cloth runners, and placemats cost more than tablecloth shipping alone, but when customers purchase in bulk, the shipping price goes down per square inch of fabric.
The summer flat rate shipping promotion offers customers the same flat shipping rate for all 35 of the company’s fabric collections, regardless of weight of fabric. It also offers buyers the same rate for shipping to all states and locations. In addition, the promotion applies to all shipping despite the number of table cloth products purchased. The promotional shipping special is designed to save customers money, in order to move even more products than the company already sells.
Last year, Table Cloth Factory launched a shipping promotion on all summer color fabrics, including color tones from their organza, damask, scuba satin and fitted spandex collections. The promotion helped increase end of summer sales by over 30%, specifically within the warmer geographic regions. The company also released a winter promotional shipping special on all holiday colored linens last year, in order to give customers a discount for holiday shopping and holiday décor. The current promotion is more expansive than the other promotions because it covers all fabrics, all designs, and all regions.
While planning the parameters of the promotion, Table Cloth Factory’s marketing team conducted survey research among their repeat customer base in order to determine optimal price points and offers. Customers agreed that a flat shipping rate would enable them to purchase even more products than they would have without the promotion, specifically the higher end polyester and damask fabric collections. The company experimented with several different price points until they found the one that optimized customer satisfaction.
Table Cloth Factory has been manufacturing and selling table cloth and table linen products for several decades and offers the largest variety of table cloth and napkin linen selection for flat rate shipping nationwide. The company releases new products seasonally as well as ongoing promotions. Visit http://www.tableclothfactory.com to check out their vast selection of table top and table accessory products.