YP Announces Changes to White Pages Directory Delivery In Wisconsin

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Consumers Offered a Variety of Choices for Accessing Residential White Pages Listings

The residential white pages listings provided by AT&T have been removed from future YP Real Yellow Pages℠ and YP Real White Pages℠ directories distributed in select Wisconsin markets including Eau Claire.

As the official white pages publisher for AT&T, YP offers a variety of choices for accessing the free YP Real White Pages℠ including:

  • Using http://www.RealPagesLive.com, which includes the YP Real Yellow Pages℠ directory with residential white pages, business white pages, and government pages listings.
  • Ordering a free version of the YP Real White Pages directory℠ on CD-ROM or in print by calling 1-866-329-7118 or going to http://www.mydirectories.yp.com.
  • Accessing and searching residential listings on YP.com.

The change reflects recent usage feedback and research from consumers.

About YP
YP is North America's largest local search, media and advertising company. Its mission is to help local businesses and communities grow. Over 75 million monthly unique visitors rely on YP to select local businesses that will help them get things done. YP's flagship consumer brands include the YP.com℠ site, one of the 40 most visited web domains in the U.S., the 4.5+ star rated YP℠ app and the YP Real Yellow Pages℠ directory.

The company's wide range of print and digital advertising products is designed to address the evolving local search needs of consumers and help advertisers grow their business. $350 million of its over $1 billion in annual digital advertising revenue is attributed to mobile. The YP℠Local Ad Network, along with other YP distribution channels, provides advertisers with an opportunity to reach nearly 95% of monthly Internet users across more than 300 affiliated online and mobile publishers. Through customized campaigns designed by expert advisors, YP provides local businesses with one of the most cost effective sources for consumer leads.

YP products and services are backed by thousands of media consultants and customer service professionals in local markets across the US with relationships spanning over 600,000 businesses. An affiliate of Cerberus Capital Management, L.P., one of the world's leading private investment firms, acquired a controlling interest in YP from AT&T in 2012.

Keep tabs on YP updates on Facebook: http://www.facebook.com/YP or by following @YP on Twitter.

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Deann Mayeda
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