(PRWEB) August 29, 2013
GráficaGroup, a New Jersey-based, integrated traditional and digital advertising agency that uses new thinking, strategies and technology to help businesses forge and retain lasting and profitable customer relationships, announced that it has hired Cheryle Barnett as Account Director.
With a solid background in account management for healthcare, pharmaceutical, financial services, telecommunications, and beverage clients, including HSBC, Verizon, AstraZeneca, and Royal Carribbean, Cheryle’s experience is perfectly aligned with GráficaGroup’s legacy of proven results in these industries.
“Applying her strategic insights to the creative process, Cheryle’s approach also echoes GráficaGroup’s core planning philosophy of Strategic Imagination(SM), and we are beyond thrilled to have her join our team,” said GráficaGroup president and CEO Debra Taeschler.
Cheryle’s passion for wellness and diversity was recognized with a PhAME Award for the AstraZeneca ‘I AM’ campaign in addition to receiving two Financial Society Awards for work on HSBC North America local retail efforts. Cheryle was also integral to the launch of ‘The House of Courvoisier’ campaign that catapulted Cognac into the contemporary spirits category.
“The balance between left- and right-brain thinking at GráficaGroup made for a seamless transition into its culture,” said Cheryle Barnett, “I already feel at home!” A New Yorker by birth and professional pedigree, Cheryle is proud to be in New Jersey where she lives with her husband and two young children.