The Pen Warehouse's New Web to Print System is Industry First

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The evolution of a new Web to Print system looks set to revolutionise the promotional gift industry.

The innovation of No-Minimum opens up promotional merchandise as a marketing tool to new markets that would previously have been excluded because of minimum order quantities which are uneconomic for micro and small businesses.

No-Minimum (http://www.no-minimum.co.uk) enables Business Gift Houses to place orders online for as little as one unit on an extensive range of promotional products to create personalised gifts and allow micro businesses, franchise owners and independent traders to run very small, targeted promotions. The innovative website also provides competition for internet based personalised gift suppliers such as Moonpig and Vistaprint which have increasingly expanded their offering to include promotional business gifts.

Developed over 18 months by The Pen Warehouse and Snap Products using their specialist industry knowledge, the sophisticated Web to Print system ensures speed and efficiency as the entire order process is completed online. The fully automated ordering system swiftly allows distributors to place an order online and view a proof onscreen, which when approved enables the artwork to be sent directly to the printers. Once printed, the products are then despatched directly to customers under plain cover.

By eliminating the traditional telephone sales and administrative process with the addition of a live 24 hour chat service to answer queries and instant artwork e-proofs, the unique online ordering system therefore offers a saving in origination fees as administration costs are reduced and the saving is passed onto distributors. To benefit from the cost saving, typically £15 rather than the standard origination cost of £30, distributors need to place and complete their entire order on-line.

No-Minimum uses the latest full colour digital print technology and laser engravers to reproduce detailed logos and photographic quality images, enabling even the smallest of brands to make the biggest impression.

Neil Cleere, Managing Director of The Pen Warehouse says: “The innovation of No-Minimum allows distributors to order promotional items in low volume at great prices at the click of a mouse button for the first time. It’s a ground-breaking advancement for the industry, as it opens up promotional merchandise as a marketing tool to new markets that would previously have been excluded because of minimum order quantities which are uneconomic for small businesses. Distributors also benefit from better margins through savings in origination costs and will be able to take advantage of a much larger slice of the personalised gifts market by offering a more extensive range of products at competitive prices.”

Visit http://www.no-minimum.co.uk today to set up an account.

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Terri Baker
@penwarehouse
since: 07/2009
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The Pen Warehouse
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