DiscoBratz Announces Broad Expansion Plans and Blowout Sale

DiscoBratz is pleased to announce that they are changing locations to accommodate their brand expansion plans. In honor of the customers and families who have supported the brand’s retail pilot phase in Discovery Bay, they are offering a sale featuring 50% off all items and 20% off DiscoBratz merchandise until September 20.

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“Over the past nine months we’ve received great community input that provided our team amazing insight into the market demand,” said Susie Almaneih, Entrepreneur of brand strategies for DiscoBratz.

Discovery Bay, CA (PRWEB) August 31, 2013

DiscoBratz is pleased to announce that they are changing locations to accommodate their brand expansion plans. In honor of the customers and families who have supported the brand’s retail pilot phase in Discovery Bay, they are offering a sale featuring 50% off all items and 20% off DiscoBratz merchandise until September 20! The retail storefront at 5901 Marina Rd. Suite 4 and 5 Discovery Bay, California will close on September 20 at 7:00 PM (PT). Stay tuned for an upcoming announcement about their new location!

“Over the past nine months we’ve received great community input that provided our team amazing insight into the market demand,” said Susie Almaneih, Entrepreneur of brand strategies for DiscoBratz. “The storefront provided an avenue to collect market data and better understand the target demographic, purchasing behavior, and family interests to help create more positive outlets in the local community.”

DiscoBratz owners Susie Almaneih and Ari Almaneih have always had the objective to bring family-friendly products and events to the Discovery Bay community and that isn’t going to change. The location shift is a business decision to heighten the brand and the core business objectives. They are currently reviewing potential locations and will make an announcement soon.

“We put a lot of our creative energy and 75% of the DiscoBratz advertising budget was devoted to driving a greater sense of awareness to the Marina Boardwalk businesses in the past nine months, rather than primarily marketing for our storefront only,” said Ari Almaneih, co-founder of DiscoBratz. “This was a great leap into our main objective to help drive traffic and collect conversations with families who walked the Marina Boardwalk and visited our family oriented store. We are redirecting in a big way and excited about what’s to come ”

About DiscoBratz
DiscoBratz is an event marketing and family planning business with retail as a small component. The DiscoBratz brand focuses on bratifying yourself, or pampering and spoiling yourself in a deserving manner. The brand has always been about the entire family and the positive impact we can make to a family on a budget, as well as the desire to get creative and share in positive ways with the community.

What the DiscoBratz Brand Attributes Mean:
DiscoBratz has always strived to promote family activities that engage and enrich both children and adults. In these busy times it can be challenging for adults to find the time and activities that involve the entire family. DiscoBratz strives to promote ways the entire family can have fun together through numerous ways, including:

Get Social - The DiscoBratz brand will expand to accommodate families in local communities, including offering parents and children positive outlets for creativity, fun activities and exploration. Some communities lack outlets and activities for the entire family and DiscoBratz wishes to change that.

Get Creative – DiscoBratz is also looking to provide creative activities for children, including coloring contests and much more.

Smart is the New Brat - DiscoBratz will also be promoting the new Get Smart Brat Series. Look for it soon!

Alcohol-free Events - DiscoBratz is proud to represent an alcohol-free attitude for all events. They take this position very seriously in their endeavors to support a more positive family experience and brand position.

To get the latest news and announcements regarding DiscoBratz visit http://www.discobratz.com

For more information about DiscoBratz, contact pr(at)discobratz(dot)com


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