“It’s all about giving the consumer an overall great experience, not just a pretty one, but a meaningful one.”
Alpharetta, Georgia (PRWEB) September 03, 2013
Georgia-based Wintergreen Lighting (wintergreenlighting.com) a successful brand of Christmas lights and decorative lights for homes, commercial decorators and businesses has just updated its website to enhance both its form and function.
Wintergreen Lighting was established in 2009 with an objective of providing quality high tech energy efficient lighting for homes and business. The brand’s first product offering of LED Christmas and decorative lighting became instantly popular with both residential and commercial decorators. Wintergreen will soon be introducing a new line to include household bulbs.
In preparation for the expanded offering Wintergreen ownership wanted to ensure the website thoroughly conveyed the brand’s tenets. The site does a good job of expressing Wintergreen’s doctrine of providing high quality, technologically advanced, energy efficient environmentally friendly products. Some updates were made to the visual appearance, and an important new section was added. “It’s all about giving the consumer an overall great experience, not just a pretty one, but a meaningful one,” explained Mike Streb, Director of Sales.
The website has a very modern and clean visual appearance. The use of whitespace and typography is fresh and crisp. The photography includes stunning shots of the lights in use to offer inspiration to designers. Product specific images are of the highest resolution in order to allow true to color views of the lights. The sites’ navigation is intuitive and user friendly.
While the visual aspects of the Wintergreen website are impressive, the Resource Center is the one of the most important website attributes. Education and thought leadership are core to the brand's mission; to accomplish that the Resource Center was created. This section of the website contains interesting and practical information about LED lights and conservation in general. “LED technology is advancing exponentially in-conjunction with a growing awareness about the importance of conservation. People want high quality lighting products that will have a positive impact on both their budgets and the environment. We wanted to give them an easy way to find and understand all of this data, so we created an online forum, specifically for consumers,” commented Streb. It includes topics ranging from the benefits of LEDs to helpful ENERGY STAR and rebate links. In the future, the Resource Center will also include an Eco-News section, that will consolidate environmentally relevant news stories.
About Wintergreen Lighting:
Wintergreen Lighting (wintergreenlighting.com), a Wintergreen Corporation company, is a leading brand of high quality, state-of-the-art energy efficient lighting products. Wintergreen Lighting promotes responsible global citizenship through its product offering, thought leadership and education. Wintergreen Lighting merges traditional core values with 21st century technology; bringing the science of savings to homes and businesses throughout the United States.