Mobile Coupons Drive 4.1x Cart Size Increase During Ace Hardware Pilot Promotion

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Campaign Success Prompts Expansion Across Multiple Ace Stores

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Mobile Coupon Used by Pete's Ace Hardware

FunMobility announced today results of a Pete’s Ace Hardware mobile coupon campaign that should attract the notice of any retailer. The mobile coupons offered $10 off any $50 in store purchase, with the requirement that the consumer sign up for Ace Hardware’s mobile coupon alert service. Once signing up, 49% of the consumers who received the $10 off $50 mobile coupon redeemed it, driving average basket size to $81, a 4.1x improvement.

“It has worked out really well for us,” said Linda Roark, CEO of Pete’s Ace Hardware. “It’s easy, our customers like it. They are coming in and showing these mobile coupons to the cashiers.”

The success of the pilot was highlighted at a regional meeting of 20 Ace Dealers in Northern California, all of who signed up to replicate the in store promotions.

“Initially the offer was intended to drive Ace Hardware’s mobile loyalty database,” said FunMobility VP Business Development Pat Murphy. “What really surprised us was the redemption rate of this coupon, and the stunning increase in cart size.”

“Our customers are seeing that Pete’s Ace Hardware is keeping up with the times,” added Ms. Rourke. “This lets them know that this is the place to shop, because we are not being stagnant in the consumer world.”

“Linda showed a lot of vision with this pilot program,” said Pat Murphy. “Being able to build a mobile loyalty list with targeted mobile promotions that get the cash register ringing will be a great secret weapon for Ace Hardware.”

Results are available at: http://www.funmobility.com/petes-ace-case-study/.

About FunMobility
FunMobility provides marketers with unique creative solutions to acquire engage and build brand loyalty through their AppWidget mobile marketing platform. FunMobility-powered apps have reached over 60 million consumers and generated billions of interactions and transactions. More information is available at http://www.funmobility.com.

FunMobility CEO Adam Lavine is the current Chairman of the Mobile Marketing Association’s Mobile Coupon Ad Unit Standards Committee. Information about the committee and the specification is available at http://www.mobilecouponadunit.com.

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Michael Brucker
FunMobility
925-598-4700 322
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